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Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist

Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist | Startup Revolution | Scoop.it

Banksy Marketing Tips
The elusive English artist Banksy is nothing if not a master marketer. He has much to teach online marketers too. This Curagami post discusses four Banksy marketing tips including:

* Less is More
* Packaging Matters (and Define "packaging" broadly)
* Humor is your friend and don't be abusive ever

* Control is an illusion

 

What marketing tips has Banksy taught you? Share your ideas and we'll include your ideas in the post. 

http://www.curagami.com/banksy-marketing-tips/ 

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10 Types of Visual Content Your Company Should Be Creating

10 Types of Visual Content Your Company Should Be Creating | Startup Revolution | Scoop.it
Examples of viral visual content to give you some inspiration for your own visual marketing strategy.
Martin (Marty) Smith's insight:

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

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Jeremy Barton's curator insight, March 17, 2016 1:28 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Luigi Cangiano's curator insight, March 18, 2016 4:12 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Timothy Jacquet's curator insight, March 27, 2016 9:09 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

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Strategy That Works - Book Review via Curagami

Strategy That Works - Book Review via Curagami | Startup Revolution | Scoop.it

Strategy That Works Book Review discusses an important new book by Paul Leinwand sharing an HBR podcast interview with the author, our favorite Moon-Audio.com related example and a link to the book on Amazon. If you need to close the gap between your strategy and execution, and who doesn't, we highly recommend Paul's book. 

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How A Startup Built A Community With Content Marketing | NewsCred Blog

How A Startup Built A Community With Content Marketing | NewsCred Blog | Startup Revolution | Scoop.it
When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly
Martin (Marty) Smith's insight:

Yeah, every startup I've ever met or worked on should be reading this post. Content marketing and content curation is so much more important than any startup team realizes and as this post proves. The first startup with a Chief Content Officer is something you should invest in.

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Holiday Ecommerce: 5 Storytelling Tips via Curagami

Holiday Ecommerce: 5 Storytelling Tips via Curagami | Startup Revolution | Scoop.it

Telling Holiday Ecom Stories
Why do most online merchants shy away from stories in the 4th quarter? Time to make the donuts doesn't mean stories don't matter. Shout less, listen more and telling better stories means your online commerce website wins this holiday season. Here are our 5 Holiday Ecommerce Storytelling Tips: 

* Create Umbrella Themes

* Tell Price, Shipping, and Guarantee Stories

* Share Brand Relevant Customer Stories

* Tell Seasonal VISUAL Stories

* ASK FOR HELP

Discover more 4Q storytelling tips for online merchants:

 

http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

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How To THINK Like An Online Marketing Pro

How To THINK Like An Online Marketing Pro | Startup Revolution | Scoop.it

Training Your Mind
The hardest thing we teach our clients and anyone who will listen is becoming a great web marketer means letting go of a lot of preconceived notions about how things work. Here are the 5 secrets we share in our must recent Curagami post on learning how to think like a pro:

* Start with Why
* Gamify and Diversify

* Double Down

* Become A Nowist

* Baseball not Football

http://www.curagami.com/think-online-marketer/?v=7516fd43adaa  

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The New Ecommerce - 5 Crucial Trends

The New Ecommerce - 5 Crucial Trends | Startup Revolution | Scoop.it

New Ecommerce Trends
New Ecommerce: Search For Blue Oceans is about the disruptive impact smartphones, ubiquitous connection and retailer innovation are creating in ecommerce.

  • Smartphones and ubiquitous connection to the web
  • Impact of videos and unboxing creating “gift box retailers”
  • Social Shopping and slouching toward real-time
  • Buying personas, web analytics & dynamic personalization
  • Google and the New SEO where content is KING and social content QUEEN
     
Discover the trends shaping a new online commerce on Curagami: 

 http://www.curagami.com/new-ecommerce-5-crucial-trends/?v=7516fd43adaa 

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Want Crowdfunding To Work? Read This - Curagami

Want Crowdfunding To Work? Read This - Curagami | Startup Revolution | Scoop.it

How Crowdfunding Can Work
Great Josef Holm post on Krowdster about why crowdfunding campaigns fail also shows why and how they can work. Easy? Not even a  little bit, but crowdfunding is an important new marketing channel.  

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People Marketing: How I Learned To Love People - Curagami

People Marketing: How I Learned To Love People - Curagami | Startup Revolution | Scoop.it

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  

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Nowist Innovation In A New World #trending - Curagami

Nowist Innovation In A New World #trending - Curagami | Startup Revolution | Scoop.it

Joi Ito's Ted Talk is a must view for web marketers. The shift from invading Russia in the winter to becoming a NOWIST is fundamental, sweeping and a tsunami of change in our thinking, actions and marketing. 

No surprise a post I wrote a year ago popped up out of Curagami's long tail today. Great TED Talk video embedded in the post.  

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Netflix-ification Of Your Business Model - Curagami

Netflix-ification Of Your Business Model - Curagami | Startup Revolution | Scoop.it

Netflix-ification
While we wont all become a digital media download artist we will all go through four stages of growth hacking:


* Disruptive Technology - used to consolidate a market (i.e. Blockbuster) and map a future.


* Online Community - learning to curate instead of create.


* Engine Phase - putting in less to get more out.


* Return as Creator - informed by Big Data and able to make "community based" bets.

Want to learn your future? Take a look at Netflix's immediate past.  

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Pricing A Revolution - @Curagami Adds A Waitlist

Pricing A Revolution - @Curagami Adds A Waitlist | Startup Revolution | Scoop.it
Please Note: Waitlist Thanks to our friends at FedEx Curagami’s agency business, our incubation lab where we invest in customers and they invest in us, is currently CLOSED. With 4 active clients we have no room at the Inn. This doesn’t mean we can’t help. We have friends in every aspect of online marketing. Friends …
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25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami

25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami | Startup Revolution | Scoop.it

5 Curagami Monster Trends
This is a great Fast Company post, but it is a bit overwhelming. Instead of trying to process 25 ideas all at once and all equally I've carved out 5 of team Curagami's favorite ideas, ideas that are creating a "new marketing" where we becomes US. We didn't include MOBILE since that should be understood by now. Mobile is everything starting NOW.

5 Curagami Monster Marketing Trends:

* Most branded content will come from consumers.
* Real time tracking & use of personas = customized experiences.

* Everything is a "catalyst for conversation".
* Rise of video & video sharing.
* Mashups and clutter filters will RULE.

Champion any 2 of these trends and your company, brand or startup will WIN and WIN BIG. What about you? What 5 trends strike you as MONSTER and must respond to trends?

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Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification 

Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification  | Startup Revolution | Scoop.it

What Is Content Gamification?

"Content gamification, what is that?" Every Curagami customer asks that question. We stammer, twitch and try to explain content as a GAME. No one gets it. 

Thankfully talented friends at Moon-Audio.com have SHOWN what content gamification is with their Dragon Egg Hunt Contest. Moon-Audio.com is the home of Silver, Black and Blue Dragon audio cables. 

The backstory is one of their Dragons laid eggs they can't find. You, Dragon Egg Hunter and website visitor, are asked to help find the missing Dragon Eggs. 

TOO GOOD! Contest is blowing up and now when people ask what is content gamification we can ask them a question, "Have you ever hunted for dragon eggs online?" 

In the meantime we are going to go play with a dragon :).M

http://www.moon-audio.com/hifi-hide-n-seek 

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Community In A Box - Curagami

Community In A Box - Curagami | Startup Revolution | Scoop.it

Community In A Box
Community In A Box is about the only marketing left - friends of friends proxy marketing. 

Online only has one time – NOW.


Now is GOLIATH, a monster sure to kill us all except for a tiny DAVID slinging rocks at the future. David, undeterred by the monster’s apparent size or formidability, is unimpressed by yesterday’s victories. Yesterday’s victories mean little when a stone hits you in the face today.


Better to die on our feet slinging stones than live on knees comatose with yesterday’s victories or afraid of tomorrow’s insults. Tomorrow’s insults are inevitable. We are dreamers, dreamers who believe monsters fall to slingshots and stones. Our dream, our romantic vision, philosophy and belief is why
we’re creating “Community In A Box”.


You In?

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How To Use Social Display To Build Brand Love And Grow Business

How To Use Social Display To Build Brand Love And Grow Business | Startup Revolution | Scoop.it
Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock the value of users’
Martin (Marty) Smith's insight:

Reading this now for comments tomorrow. 

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5 Content Marketing Lessons From Ziggy Stardust - Curagami

5 Content Marketing Lessons From Ziggy Stardust - Curagami | Startup Revolution | Scoop.it

5 Content Marketing Lessons From Ziggy Stardust is about the courage, vulnerability and love required to create meaningful content in a cluttered, noisy time.

Bowie's tips for content marketers include:

* Be A Chameleon

* Collaborate

*  Have Courage & Be Vulnerable

* Start with Why
* Love Yourself

Follow Bowie's lead and your content marketing will win influence and authority much like Ziggy Stardust and the Spiders from Mars did.

http://www.curagami.com/5-content-marketing-lessons-from-ziggy-strdust/?v=7516fd43adaa

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Does Blogging Matter? Yes And Content Curation Does Too via Curagami

Does Blogging Matter? Yes And Content Curation Does Too via Curagami | Startup Revolution | Scoop.it

Blogging & Content Curation
Does Blogging Matter looks at the dissonance between the way we create content (bell curve) and the way content marketing is consumed (power distribution).

This Curagami post shares the natural friction between how we need to create content (in order to learn) and market pressures to improve at a supernatural rate. Content curation is how we bridge the content marketing gap. 

Learn More
http://www.curagami.com/does-blogging-matter/?v=7516fd43adaa 

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Startups: Why Adding Scoopit Magazines Is Great Content Marketing

Startups: Why Adding Scoopit Magazines Is Great Content Marketing | Startup Revolution | Scoop.it

Adding Scoopit Magazines
This post shares the easy how and why of adding @Scoop.it "magazines" to your blog or websties. We work with and around a lot of startups. Every startup is so widget focused they have a hard time creating the content marketing needed. 

Why is content marketing so NEEDED for startups? Well let's see. Want to get funded? Want to scale? Content marketing can help, but virtually no startup thinks that way. 

Every startup we know is so widget focused they can't see forest for trees. Widget focus isn't unimportant, but at some point soon you will need to sell that widget to someone for money. Content is the magic key in that "sell to someone for money" door. 

The best return on any startup's content marketing time is to curate content - i.e. leverage brand relevant content from experts. When you don't have time or inclination to create great content you can get more reach and return from finding highly relevant sources (for your business content) and curating them. 

Be sure to follow and contribute to those who you curate from too (or your curation can feel like stealing). This Curagami post explains how easy it is to curate content with Scoop.it and then add the magazines you create to your startup's blog or site. 
 

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5 Marketing Ideas To Steal From Netflix via @Curagami

5 Marketing Ideas To Steal From Netflix via @Curagami | Startup Revolution | Scoop.it

Steal These 5 Netflix Marketing Ideas

  • Almost Freemium.
  • Build Your Tribe as a Distributor.
  • Migrate from Distribution to Production.
  • Mine the long tail.
  • Keep some proprietary something.

 

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Scoopit Republishing Study With SpyFu SEO Analysis

Scoopit Republishing Study With SpyFu SEO Analysis | Startup Revolution | Scoop.it

SOne of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content.

Martin (Marty) Smith's insight:

Scoop.it's Republishing Study
We loved the attached republishing study Scoop.it CEO Guillaume Decugis and his team shared. Since you need a tool to fully know SEO benefits we fired SpyFu up and took a look at Scoopit's blog.

Good News
The team is right. Their republishing post gained rank on keywords WITH TRAFFIC. "With traffic" is in all caps because adding in SEARCH DEMAND (of keywords) is where most content marketers trip up. 

It is possible to KNOW exactly how many clicks Scoop.it gained and then estimate subscribe gains as we did in this public Google Sheets:

http://bit.ly/scoopit_republish_seo

 YES, Scoop.it gained clicks from their republishing post (though not exactly from where they thought), and they weren't hurt by duping the content (at least not what we could see with this tool and the hour we had to riff the analysis). 

Smaller Posts Daisy Chained
We eliminate any SEO dupe problems by breaking up posts into pieces and sharing on multiple platforms as we did with Why I'm Not An SEO:

Linkedin Post (part 2 of 3)
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith 

Why I'm Not A SEO (Personal blog part 1 of 3)
http://www.scenttrail.com/why-im-not-a-seo-triptych/ 

Why I'm Not A SEO (Curagami part 3 of 3)
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/ 

Little extra work eliminates a concern that didn't impact Scoop.it's republishing post (as far as we can see) - duping content. 


 

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Why I Became A Testing Junkie - Curagami

Why I Became A Testing Junkie - Curagami | Startup Revolution | Scoop.it
I became a testing junkie to defeat HIPPOs. We riff a Tommy Walker Shopify post sharing why SMBs & online merchants should be testing junkies too.
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How Did We Make $30M Online? Books, People & Ideas - New Curagami Book Store

How Did We Make $30M Online? Books, People & Ideas - New Curagami Book Store | Startup Revolution | Scoop.it

Web Marketing Secrets
Want to know how we made over $30M online? Read our BOOKS and contribute your favorite Internet marketing reads in our new Curagami Book Store:

http://www.curagami.com/books.html

Send your favorite reads to martin(at)Curagami.com

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Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing

Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing | Startup Revolution | Scoop.it

The Tao of Marty summarizes the OVER (gain) versus UNDER (loss) philosophy we used to make over $30M in online sales with hundreds of thousands of orders. Want your ecommerce site to make money online? Read and share the Tao of Marty. 

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Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups

Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups | Startup Revolution | Scoop.it

Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers. 

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