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Scooped by Martin (Marty) Smith!

Creating CrowdFunde's New Logo - Crowdfunde

Creating CrowdFunde's New Logo - Crowdfunde | Startup Revolution |

Creating CrowdFunde's new logo includes our rough drafts along with a short description of why the graphic design ended up where it did.

As I share in this post about the process of creating a logo any graphical communication should lead, follow or get out of the way (lol). In this case's designer Rachelle Leath suggested something I didn't see - she made Funde green.

That may seem like a small thing, but it isn't. I've been working on this logo for months and felt like I had it close. I needed another pair of eyes, a pro graphic designer to supplement my amateur efforts (lol).l

Once I saw Funde i green my immediate reaction was, "That tells a better story". Every element needs to tell a story especially a logo. Sometimes I have the logo creation story all worked out. Not this time.

This time I had a good design, but I missed Rachelle's idea to emphasize CROWD and Funde. This emphasis helps tell CrowdFunde's brand story. The positioning of crowdsourcing and content marketing FUNDED by crowds is easier to SEE now. This new logo begins to tell that story right off.

When you create a hook like Funde in green the minute you explain it your visitors will have a V8 moment. They will smack their head and your story and graphic will feel easy, understandable and fun.

Great job by Rachelle and WTE team helping to create a new CrowdFunde logo. Now our job, as the marketing team, is to craft a brand story consistent with the new logo. I like to write a short story ABOUT the logo. Why?

A good logo prompts curiosity, so answer the unstated but prevalent question of why we crafted the logo the way we did provides another brand positioning and storytelling opportunity.  

Jaap de Witte's comment, April 7, 2014 9:26 AM
nice man
Jordy Weijers's comment, April 7, 2014 9:26 AM
Jaap de Witte's comment, April 7, 2014 9:27 AM
Scooped by Martin (Marty) Smith!

5 Ways Your Logo Impacts Your Social Presence | BusinessBlogs Hub

5 Ways Your Logo Impacts Your Social Presence | BusinessBlogs Hub | Startup Revolution |
Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer.
Martin (Marty) Smith's insight:

TRUST is built on many things your logo, you website's nonverbal communicaiton, how easy it is to understand and about 100 other CSFs (Critical Success Factors). This post takes a hard look at how your logo impacts creation of online trust. 

Silvano Bonini's curator insight, July 16, 2013 10:11 AM

Ogni nuova Azienda deve essere riconoscibile con un logo ben studiato, per sviluppare una forte presenza sui social network, un logo accattivante incoraggia la condivisione di contenuti e di conseguenza la crescita della presenza nella comunità social.

Amanda Groover's curator insight, October 28, 2013 1:42 PM

Your brand awareness is important!  Everywhere your logo appears is an opportunity for your business to succeed or fail.  Great article on logos and social media.