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Can An Elephant Jump Over The Moon? Yes... as every Startup Knows

Can An Elephant Jump Over The Moon? Yes... as every Startup Knows | Startup Revolution | Scoop.it

Every Startup Is An Elephant High Jumper
Every startup entrepreneur reading this knows what I'm talking about. Everyday team Curagami (http://www.curagami.com) tries to make the graceful dancing and jumping elephants we see so well in our mind, dreams and brainstorms.

We rub the bottle hoping for I Dream of Jeanie.

We know ODDS and OBSTRUCTION are against us. In the boring world of limited possibilities elephants don't dance. In our world elephants sit at the table and worry about their hair before a night of Disco Inferno.

It is not that our dreams are unrealistic. All dreams are unrealistic. No, the real challenge is in turning the crank ONE MORE TIME. When we rode bicycles from Durham to Santa Monica there were days when that single thought was all we (really me since the rest of the team was 20 years younger lol) could think about.

Turn the crank one more time.

Don't give up. Never give up because you can ONLY discover what it looks like to see NO MORE ROAD by continuing to turn the crank. And on that day, the day when you see nothing but ocean, you will have achieved something NO ONE can take from you ever - the knowledge that YES Elephants can jump of the moon as every startup knows.

Here's hoping YOUR startup elephant is a jumper :).

Marty & Team Curagami,
American Tobacco Campus, Durham, NC



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How Netflix + Roku Are Changing Content Curation & Content Marketing

How Netflix + Roku Are Changing Content Curation & Content Marketing | Startup Revolution | Scoop.it
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
Martin (Marty) Smith's insight:

As we are proving with our startup http://www.curagami.com content marketing is HOT for #startups. Hot because as budgets increase tools are needed to help publishers and merchants. Here are just a few areas of opportunity:

* Content curation tools to help bring content in, shape it and publish it back out.
* BI Tools to know what is working and why.
* BI Tools that help see into the octopus of attribution.

* Customer experience tools - using personas and archetypes to increase relevance & that helps generate social shares and customer satisfaction.

* Loyalty and gamification tools.


Just a few startup needs in content publishing / ecommerce.  

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Frighteningly Ambitious Startup Ideas Disrupt To Win

Frighteningly Ambitious Startup Ideas Disrupt To Win | Startup Revolution | Scoop.it
The world doesn’t need another Social Network or a better project management tool — I will wait for you here while you come to this conclusi… (Frighteningly Ambitious Startup Ideas - The Redux via @zachgersh http://t.co/ZA5odsZmuO)...
Martin (Marty) Smith's insight:

Startups Disrupt To Win
Agree with Zachary Gerhman (@ZachGersh). There is no reason to devote money and years of your life to an incremental improvement on what is already out there when there are such HUGE needs virtually untouched.

A few months ago I wrote about how Internet marketing must disrupt to win (http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html) in this well written and comprehensive post on startups Zachary conclusively argues the same idea for startups.

Zachary is working on a sequel so stay tuned.

 

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6 Experts Reveal How to Be a Content Ideation Star - BuzzSumo [+ @Curagami Co-Founder Phil Buckley]

6 Experts Reveal How to Be a Content Ideation Star - BuzzSumo [+ @Curagami Co-Founder Phil Buckley] | Startup Revolution | Scoop.it
Ever been stuck trying to come up with a really good concept for a piece of content? If you haven’t then I think you’re lying. Content ideation can be incredibly challenging and we’ve all struggled.
I’m not talking about churning out yet-another-rehashed-blog-post, but generating ideas for valuable, unique and highly shareable content that your readers will love. It’s not that easy.
To help with the challenge, I’ve rounded up a mixture of six experts who do this daily and asked them to share their best tips. Whether you’ve just started your blog, or you’ve been doing this for years, there’s bound to be some useful advice below.
In a rush? I’ve summarised each expert’s techniques in a ‘Key takeaways’ section below.


 
Phil Buckley – Curagami.com 
For me, I need my team around me to function at 100%. Trying to create a great content idea all by yourself is …
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CrowdFunde Name Change Poll: VOTE NOW VIA @CrowdFunde

CrowdFunde Name Change Poll: VOTE NOW VIA @CrowdFunde | Startup Revolution | Scoop.it

Startup Life
The startup life is one of equal parts hard work and serendipity. As we began to build, think about and share the tool we saw in December it morphed and moved on by. Below the poll is an explanation about why we got to the point where a name change is needed:

http://www.crowdfunde.com/marketing/crowdfunde-name-change-poll/

Hope you will VOTE, SHARE and COMMENT as we search for a name relevant to the opportunity we see


Thanks, Marty, Phil & CrowdFunde (or whatever we become :) Team

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Discovery Marketing A New Way To Start The Buzz Train – Bazaarvoice Blog

Discovery Marketing A New Way To Start The Buzz Train – Bazaarvoice Blog | Startup Revolution | Scoop.it
Everywhere consumers go, they are inundated with products and services – both local and global. We live in a time where everything is available all the
Martin (Marty) Smith's insight:

Discover Marketing
This is an interesting article on "new to me" marketing channel. Discovery marketing creats a "buzz team" of people willing to see things first, provide feedback and start the word of mouth train. I couldn't tell if the people receiving the goods are on a subscription or are receiving the goods free.

This idea of a "buzz team" isn't completely new. We created a team of trained reviewers when I was a Director of Ecommerce. Amazon has thousands fighting to be one of the top 1,000 reviewers because you get free books once that status is achieved. 

Malcolm Gladwell discussed Mavens, Connectors and Salespeople in The Tipping Point. He also discussed how not everyone on your customer list is equal. Some have the ability to help DEFINE your messaging (Mavens), some can SPREAD the word (connectors) and some can help you WIN hearts and minds (Salespeople). 

Discovery marketing is an interesting idea that, here I agree with Bazaar Voice, needs more study and thinking before it is ready for prime time, but may be all kinds of startup fodder in here.  

 

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