Every Startup Is An Elephant High Jumper
Every startup entrepreneur reading this knows what I'm talking about. Everyday team Curagami (http://www.curagami.com) tries to make the graceful dancing and jumping elephants we see so well in our mind, dreams and brainstorms.
We rub the bottle hoping for I Dream of Jeanie.
We know ODDS and OBSTRUCTION are against us. In the boring world of limited possibilities elephants don't dance. In our world elephants sit at the table and worry about their hair before a night of Disco Inferno.
It is not that our dreams are unrealistic. All dreams are unrealistic. No, the real challenge is in turning the crank ONE MORE TIME. When we rode bicycles from Durham to Santa Monica there were days when that single thought was all we (really me since the rest of the team was 20 years younger lol) could think about.
Turn the crank one more time.
Don't give up. Never give up because you can ONLY discover what it looks like to see NO MORE ROAD by continuing to turn the crank. And on that day, the day when you see nothing but ocean, you will have achieved something NO ONE can take from you ever - the knowledge that YES Elephants can jump of the moon as every startup knows.
Here's hoping YOUR startup elephant is a jumper :).
Marty & Team Curagami,
American Tobacco Campus, Durham, NC