Startup Revolution
35.0K views | +0 today
Startup Revolution
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith!

Dragon Egg Hunt Contest on IS Content Gamification 

Dragon Egg Hunt Contest on IS Content Gamification  | Startup Revolution |

What Is Content Gamification?

"Content gamification, what is that?" Every Curagami customer asks that question. We stammer, twitch and try to explain content as a GAME. No one gets it. 

Thankfully talented friends at have SHOWN what content gamification is with their Dragon Egg Hunt Contest. is the home of Silver, Black and Blue Dragon audio cables. 

The backstory is one of their Dragons laid eggs they can't find. You, Dragon Egg Hunter and website visitor, are asked to help find the missing Dragon Eggs. 

TOO GOOD! Contest is blowing up and now when people ask what is content gamification we can ask them a question, "Have you ever hunted for dragon eggs online?" 

In the meantime we are going to go play with a dragon :).M 

No comment yet.
Scooped by Martin (Marty) Smith!

15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Startup Revolution |

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.

No comment yet.
Scooped by Martin (Marty) Smith!

New Money: Startup Investment Criteria - via @CrowdFunde

New Money: Startup Investment Criteria - via @CrowdFunde | Startup Revolution |

Don't Ask The Wrong Questions
Statup Investors Often Ask The WRONG Questions in the WRONG ways. Here are examples of GOOD questions to ask startup entrepreneurs:

* How many unique visitors will your site get daily in the first year?

* How many downloads (or sales) will your site make daily?

* What is projected cost of customer acquisition first through third years?

* Where will your website’s traffic come from? Top 3 – 5 sources?

* Who are you disrupting and what is the PageRank PageSpread and number of inbound Links.

Complete list is included in the linked post on CrowdFunde

No comment yet.
Scooped by Martin (Marty) Smith!

Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content

Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content | Startup Revolution |

Added Zillow-ification of Content to Asking Key Ecommerce Questions Haiku Deck:

The slide shares a common problem. Regional industries from banking to real estate have feedback loops that reinforce their regional-ness. They are big fish in small ponds.

Along comes startup entrepreneurs who understand the "socket layers" of information architecture in a platform world. They create a platform, roll up the regional content, tag, filter and package information that WAS free but held in a thousand places and SELL the package back to the proprietary and once powerful big fish in their small pond.

Google's only "boundary" is the web their only VOTE inbound links and the social and search clout earned. Google thinks and acts differently. Google fishes the world's oceans and will think about fishing on Mars should such a possibility present itself.

Information is free doesn't mean what you think. Information is free means information is boundless and so able to be formed and reformed in an infinite variety of ways. The power distribution of everything is something Google and their roll up students know and regional once powerful big fish learn the hard way.

How do I know so much about this? Some of my best friends are roll-up artists capable of hiding the pea or the red queen in ways so clever and adroit those paying for their information don't even seem to realize or know how badly they've just been zillow-ized :).

No comment yet.
Scooped by Martin (Marty) Smith!

The New E-commerce Must Tell Stories - Interview w/ @Scenttrail

The New E-commerce Must Tell Stories - Interview w/ @Scenttrail | Startup Revolution |
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
No comment yet.
Scooped by Martin (Marty) Smith!

Saving The News & Observer With Startups

Saving The News & Observer With Startups | Startup Revolution |

There are several ideas in this post for how our local newspaper the Raleigh News and Observer can become an Internet marketing powerhouse. My favorite is to create a Y-combinator-like startup school or partner with one.

Raleigh, Durham and Chapel Hill is rich in universities and the startups they bring so if our local newspaper were to embrace #Startups they kill two birds with a single stone - creating highly viral online content while bringing along UNC, Duke and NC State.

This RX might not work for all newspapers, but I note a favorite Internet marketing irony. Newspapers are RICH in the expertise any great website needs such as graphic artists, photographers, writers and editors. In fact any newspaper has 100x the content marketing talent as my 3 person team back in the day.

How did we make $30M in online sales while newspapers bleed red ink with all the talent we never had? Read on.

No comment yet.