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Scooped by Martin (Marty) Smith!

Why Content Marketing (& #startups) Fail And How To Fix

Why Content Marketing (& #startups) Fail And How To Fix | Startup Revolution |
What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.”  The logical consequence of supply continually outstripping demand is that on average content articles will get … Continued
Martin (Marty) Smith's insight:

Startups Too

The interesting thing about this post every one of my web marketing friends seems to be talking about is it validates Mark Schaefer's "content shock" concept and replace "content" with "startps" and it applies just about as well. Only difference? Startups fail at a much higher rate. Doesn't mean the cure isn't similar - building a community of advocates and supporters and using "amplification" to change the world. 

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Rescooped by Martin (Marty) Smith from Social Media, SEO, Mobile, Digital Marketing!

Creativity More Valuable Than Passion for Startup Entrepreneurs

Creativity More Valuable Than Passion for Startup Entrepreneurs | Startup Revolution |
What is the most important quality of an entrepreneur?

Via Kamal Bennani
Martin (Marty) Smith's insight:

Working on my 4th company (CrowdFunde) I agree creativity is more important than passion. I've created companies based on passion and they don't dance as well. 

Passion can be limiting. The "blind side" of passion is bigger. When you develop a company that is the barest outlines of something you know will change 10x before launch it "dances" better. 

It is important to be passionate about your belief in the movement you've joined. Successful entrepreneurs don't make any money until one magic day they do.

Money is an important scorecard, one tht builds confidence and the ability to do it again (why there are so many "serial startup entrepreneurs"). 

But money can't be the main motivation or you will never make it out past the breakers. Any startup will wobble, fall and drown a little before it learns to surf. If money is the only motivation or you are so passionate you can't see the wave about to hit you and your new company then you drown. 

Drowning a little is also part of the game. So never give up. Come up for air, up your creativity and go again.  


CAP Brand Marketing's curator insight, January 29, 2014 4:26 PM

Creativity is the ultimate trump card for Entrepreneurs. 

Ernest Collett's curator insight, February 4, 2014 2:59 AM

What do you think?

Nancy Barnett's curator insight, March 12, 2015 10:56 AM

Creativity enables an entrepreneur to pivot, adjust, move forward and let go when necessary. Flexibility in business is key.