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Startup Revolution
Our Future Depends On Startup Heroes.
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Pricing A Revolution - @Curagami Adds A Waitlist

Pricing A Revolution - @Curagami Adds A Waitlist | Startup Revolution | Scoop.it
Please Note: Waitlist Thanks to our friends at FedEx Curagami’s agency business, our incubation lab where we invest in customers and they invest in us, is currently CLOSED. With 4 active clients we have no room at the Inn. This doesn’t mean we can’t help. We have friends in every aspect of online marketing. Friends …
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Illusion of PPC and E-Mail Success Impacts SMBs & Startups via @Curagami

Illusion of PPC and E-Mail Success Impacts SMBs & Startups via @Curagami | Startup Revolution | Scoop.it

Never Ending Battle Truth, Justice & American Way
Tough "Dog Days" of summer for "Super Hero" marketing tactics. Here is a list of the dead and dying tactics:

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death). 
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web). 
* Social Media Marketing (sick and getting sicker fast). 
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less). 
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive). 
* Viral Marketing (everyone has that cold now & hit or miss). 
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone). 

Many of these "SMB" tactics are in a startup's launch plan too. Good luck with that. Startups have to double down on asynchronous tactics since their money is tight and they have little or no brand awareness yet.

Favorite startup asynchronous tactics of ours include:

* OPN (tap Other People's Networks).
* OPM (tap Other People's Money via crowdfunding).
* Crowdfunding.
* Friends-of-Friends marketing.
* Community (start handing of the keys to your content early).
* Partnerships.
* OPC (Other People's Content via content curation with attribution(.
* Video Marketing (learning curve and expense scares most away).
* Events.
* Training.
* Contests & Games.

That last bullet can be especially powerful for startups. Remember to create tools needed to empower advocates, contributors and Sherpas. Make it easy to help you by providing graphical tools, listening and curating content into a social space (curation is a form of social reward).  

 

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2014 Small Business Marketing Wishlist [Infographic]

2014 Small Business Marketing Wishlist [Infographic] | Startup Revolution | Scoop.it
Could 2014 be the year we all stop chasing shiny objects and return to tried and true marketing strategies? Boy, I hope so… we saw a lot of companies chase some crazy trends in the last few years.

   


Via Thomas Faltin, juandoming, luigi vico
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Thomas Faltin's curator insight, December 31, 2013 12:31 PM

add your insight...

   
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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Startup Revolution | Scoop.it
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
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malek's curator insight, February 9, 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply

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Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami

Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami | Startup Revolution | Scoop.it
Curagami & The Ecommerce Revolution Played Triangle Startup Factory's Pitchday today discussing how how to fix ecommerce marketing with Curagami.
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Rocketbolt's Conversational Popunder Is A Cool New Tool - Atlantic BT

Rocketbolt's Conversational Popunder Is A Cool New Tool - Atlantic BT | Startup Revolution | Scoop.it
Is Durham Roketbolt's conversational popunder with a Quid pro quo ask better than ubiquitous GIVE US YOUR EMAIL blasting happening now? Yes, here's why...
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