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Holiday Ecommerce: 5 Storytelling Tips via Curagami

Holiday Ecommerce: 5 Storytelling Tips via Curagami | Startup Revolution | Scoop.it

Telling Holiday Ecom Stories
Why do most online merchants shy away from stories in the 4th quarter? Time to make the donuts doesn't mean stories don't matter. Shout less, listen more and telling better stories means your online commerce website wins this holiday season. Here are our 5 Holiday Ecommerce Storytelling Tips: 

* Create Umbrella Themes

* Tell Price, Shipping, and Guarantee Stories

* Share Brand Relevant Customer Stories

* Tell Seasonal VISUAL Stories

* ASK FOR HELP

Discover more 4Q storytelling tips for online merchants:

 

http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

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Why I Became A Testing Junkie - Curagami

Why I Became A Testing Junkie - Curagami | Startup Revolution | Scoop.it
I became a testing junkie to defeat HIPPOs. We riff a Tommy Walker Shopify post sharing why SMBs & online merchants should be testing junkies too.
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FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami

FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami | Startup Revolution | Scoop.it
I'm discussing Ask For Help: the New Collaborative, Curated and Community based Ecommerce at the FedEx Ecom Summit in Atlantic on 4.16.
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The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail

The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail | Startup Revolution | Scoop.it
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
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Fix Mobile Ecom Change World and Stripe Is Halfway Home

Fix Mobile Ecom Change World and Stripe Is Halfway Home | Startup Revolution | Scoop.it

Stripe Story
Can a couple of 20 somethings change the world? Stripe's answer is a strong affirmative YES. Stripe is fixing the biggest barrier to the social / mobile / connected web. We can't buy stuff on our phones.

Phones are, to use the founders of Stripe's words, "Clunky" (watch that video here:  http://cnnmon.ie/1DxDZMG ). Why is the phone the lynchpin? Stop thinking of your phone as a phone.

Think of your phone as a PORTAL, game console and magic wand. Soon "see a thing, buy a thing" will be taken for granted but only if the Stipers can make mobile payments less "clunky".

I poked around on their site some and would say they are half way down a very interesting road. Why is the phone the lynchpin? Because once payments work on phones they work ANYWHERE.

Once payments work anywhere social commerce becomes a reality and "see a thing, hear a thing, buy a thing" a reality. Extend the logic further and ask, "What is a website?".

If we can wrap "see, click, buy" tech on phones we can do so on Facebook, the Redbox machine and the grocery store. Scan those fritos with your phone and Harris Teeter or Wegmans or Kroger bills your account.

NO CHECKOUT because your PHONE is the checkout. Fix ecom on the phone, change the world.

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Don't Bring A Knife To A Dragon Fight & 5 Other Easy To Fix Ecom Blunders

Don't Bring A Knife To A Dragon Fight & 5 Other Easy To Fix Ecom Blunders | Startup Revolution | Scoop.it
Ecommerce is full of potential costly blunders. This Curagami post and Haiku Deck explains how to avoid 5 common and easy to fix ecommerce blunders.

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Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take]

Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take] | Startup Revolution | Scoop.it

In last 15 years, eCommerce marketing has evolved a lot. It's no longer confined to keyword stuffing or PPC. In 2013, website optimization, guest blogging and responsive design was in vogue.


* Mobile optimization: Agree!
* Mobile advertising: Agree!
* Targeting wearable devices: Too Early (talk about more than target in 2014).
* Long-form content: Agree! (stories are about to rule the world).
* Social and search ads: Agree!
* Authorship branding: Agree!
* Omni-channel user experience: Agree!
* Better delivery: Agree!
Local SEO: For some this makes sense.
* Marketing automation: Harder to imagine in Ecom, but open to the idea of it.


Via YDeveloper
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The New Ecommerce: Launching Story of Cancer Store

The New Ecommerce: Launching Story of Cancer Store | Startup Revolution | Scoop.it

If after a grinding six months of work you'd told me I would be able to create an ecommerce store in 5 days for FREE (other than my time) I would have said you were crazy. Turns out I did just that over the last four sleepless nights.

The BIG lesson from launching the Story of Caner Store (every dollar raised goes to help the Story of Cancer Foundation and projects such as http://www.curecancerstarter.org) is EVERY business should have a "new ecommerce" store.

Stores provide SEO, branding and customer engagement benefits. If you can achieve ONE of those three things for little of no investment wouldn't you? Most Internet marketing teams would say YES.

I would too.

Hope you will shop the Story of Cancer Store this weekend and appreciate your support. There are some rough edges still, so comment or email MartinSelllingZoe(at)aol and I will fix.

http://storyofcancer.gostorego.com/

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CAEXI BEST's curator insight, June 8, 2013 3:16 PM
Le New Ecommerce: Histoire Lancement de la boutique du cancer
Martin (Marty) Smith's curator insight, June 25, 2013 9:41 PM

We've made more than a hundred bucks and sold my house, so "selling out" to help cure cancer is well underway. Thanks for your help. 

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The New Ecommerce - 5 Crucial Trends

The New Ecommerce - 5 Crucial Trends | Startup Revolution | Scoop.it

New Ecommerce Trends
New Ecommerce: Search For Blue Oceans is about the disruptive impact smartphones, ubiquitous connection and retailer innovation are creating in ecommerce.

  • Smartphones and ubiquitous connection to the web
  • Impact of videos and unboxing creating “gift box retailers”
  • Social Shopping and slouching toward real-time
  • Buying personas, web analytics & dynamic personalization
  • Google and the New SEO where content is KING and social content QUEEN
     
Discover the trends shaping a new online commerce on Curagami: 

 http://www.curagami.com/new-ecommerce-5-crucial-trends/?v=7516fd43adaa 

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Marketing Master Class: Tapping Friends of Friends A Startups CSF [video] via @Curagami

Startups Must Tap Friends & Friends of Friends
Replace "ecom" with "startups" in this YouTube Video to understand the Critical Success Factor (CSF) that is Asking For Help for startups.


Find the Haiku Deck for our 4.16 FedEx Ecommerce Summit presentation here: http://shar.es/1gJeZE Online merchants must tap their networks, empower brand advo...

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Deena Varshavskaya: WANELO's CEO The Face of Clean Slate Brands [Charlie Rose Interview Video]

Deena Varshavskaya: WANELO's CEO The Face of Clean Slate Brands [Charlie Rose Interview Video] | Startup Revolution | Scoop.it

On “Charlie Rose,” Deena Varshavskaya, founder and chief executive officer at Wanelo. The online social media app connects millions of consumer with some of the biggest brands, as well as the tiniest of independent boutiques.

Marty Note
Listening to WaNeLo's founder discuss her experience raising money and goals for her social shopping company made me realize I was listening to the sound of a clean slate brand. Wanelo is the first salvo in the "social shopping" wars sure to erupt.

Rose asks a good question, "Why won't Twitter and Facebook follow your lead?" They will and Deeena's best defense is a good offense. I signed up for Wanelo and its an intriguing play that couldn't exist without smart phones.

There's "mobile first" and then there is a company like Wanelo who is conceived and could only be possible with mobile. When Deena mentioned that more than 80% of their traffic is mobile my heart skipped a beat and I realized how clean slate this affiliate money play really is.

By mashing up retailers and accepting affiliate money Wanelo has to create a fun and exciting interface. They are about half way there. The way you create your store with swiping is cool and a #muststeal idea, but there is little more to recommend or hold interest currently.

Rose asked all the right questions about WHY and being first is a big recommendation, but not the only thing needed to survive. The UI is worth some money and their more than a million young followers are worth a lot too. Deena correctly locates the biggest challenge in today's market - getting people to love and interact with your content NOT mining or creating some unique Intellectual Property (IP) that can be protected and held over others.

Wanelo walks into social shopping, creates a "game console" using smart phones and will probably be adding gamification soon (if they are half as smart as they seem) and there is the first mover advantage. Important interview about the future of "social shopping".

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Content Curation: 7 Things Merchants Must Know - via @Curagami

Content Curation: 7 Things Merchants Must Know - via @Curagami | Startup Revolution | Scoop.it

Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - cendrinemarrouat.comshares 7 Content Curation Tips online merchants must know including:

  • Definition of content curation.
  • Why content curation?
  • Benefits of content curation.
  • Ideas to leverage content curation.
  • Examples of content to curate.
  • Tips to become a great content curator
  • Some curators to follow


http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 6, 2014 3:42 PM


Thank you @Martin (Marty) Smith for allowing me to guest post for Curagami!

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The Curagami Story: Content Curation for Fun and Profit via @examinercom

The Curagami Story: Content Curation for Fun and Profit via @examinercom | Startup Revolution | Scoop.it

The Curagami Story
Curagami was launched by Martin Smith and co-founder Phil Buckley when they found a need in the marketplace they felt was not being served and a window of opportunity.

Curagami helps ecommerce merchants discover the "new ecom" where commerce and content live harmoniously together. This is their story.

Marty Note
Great write up by @Lori Wilk about our #startup Curagami.


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3 Things 5,000 Startup Entrepreneurs Know You Should Too via @HaikuDeck

3 Things 5,000 Startup Entrepreneurs Know You Should Too via @HaikuDeck | Startup Revolution | Scoop.it

Wiki-ization of Marketing: Moving From Brands To Communities
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As digital marketing becomes more about communities and less about control Wiki-like meritocracy is taking over.
http://shar.es/1nMGyS

Invisible Giant: Why the new SEO Is So Hard To See
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The new SEO is being obscured by the social / mobile web, Google changes and the rapidly changing nature of content marketing & curation.
http://shar.es/1nM6nl

Tomorrow's Ecommerce Today
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Is it possible to design tomorrow's ecommerce website today? Yes
http://shar.es/1nM6rX

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Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom

Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom | Startup Revolution | Scoop.it
Why SoundCloud Will ROCK E-commerce . SoundCloud's Social Network for Sounds Do a test with me. Look at the REI tent product page picture above for 3
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SoundCloud's Social Nets for Sounds
As a former Director of Ecommerce SOUND wasn't on my radar. Sound couldn't be on my radar then, I left my ecom job for Martin's Ride To Cure Cancer in the summer of 2010.

There was no way to curate sound three years ago. There is a brilliant way to curate sound now with @SoundCloud. This powerful app will ROCK ecommerce as this post shares.

Take the simple test on the linked post. Look at a REI tent page with and without sound and you tell me which is more appealing. Here's the BIG User Generated Content rub. Open up a "Sound Gallery" and ask customers to share sounds and pictures.

I included an example of Amazon's recent User Generated Content (UGC), "Share Your Images" ask. Amazon is late to the social UGC game with the exception of reviews was they've led. I think their lead in reviews is why Amazon didn't ask for much UGC (after a failed video review attempt).

Ecommerce merchants take note and CURATE sounds into your product pages and use the process of curating sounds as another great UGC ask.

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Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000 Subscribers

Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000  Subscribers | Startup Revolution | Scoop.it
Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
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Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.

I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR.

Everlane looks reading to rock.  

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