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I recently found this great interview that Mark Suster did with Clayton Christensen, who is without argument, the master of disruption.
Disruption In BSchool Education
Most of this talk is about disruption in education, but Christensen is the "master of disruption" and this conversation with Mark Suster is fascinating for Internet marketers. Lack of technological core means an industry can't be disrupted. Education was in this boat for a long time. Online learning brings to education a "technological core" matched with pricing that has lost touch with reality means disruption is possible and likely. Online learning and corporate learning programs are killing Harvard Business School. Christensen says half of the University business schools are in trouble and will be forced to get with it or close in ten years.Apple ComputerFascinating discussion of Apple & proprietary architecture at 10:33. The inevitable opening of a once proprietary operating system means prices fall and the money is made in "sophisticated manufacturing". "It really is scary," says Christensen about the loss of sophisticated manufacturing. He goes on to blame business school for looking to layoff costs because of the way we teach people to measure things. FreemiumsAnother fascinating conversation about Fremiums at 14:30. "As a general rule if you have a product that doesn't get the job done you have to offer it for free," with Suster weighing in on charging for services. Modularity drives commoditization and that drives profit out. CrowdfundingFree usually means there is money to be made, "Above and below and you can invest or be an entrepreneur there and you can make money". Suster then talks about Venture Capital disruption and crowdfunding at 19:50. Royalty CapitalRoyalty Capital = movement in Boston to license capital as a way around limitations of venture capital at 24:00. When revenue starts there is a royalty rate returned to the capitalists. Fascinating alternative financing experiment going on in Boston.
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Grande site e grande entrevista com Clayton Christensen.
I don't like to say Internet marketers MUST do things without sharing HOW to do them.
This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive.
You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach. In my Startup Heroes articles for Technorati I interviewed a number of successful entrepreneurs. Every startup who achieved scale understood how to play the Chinese Finger Puzzle game of Internet marketing. Startups such as ShareFile, sold to Citrix for $50M, balanced disruptive roots with becoming an adult, with growing up and responding to a quickly maturing marketplace with more disruption. Content marketing is a rapidly maturing idea. We are beyond the tipping point now so low hanging fruit was eaten by others. This means you must DISRUPT to win.
Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half. Sorry and welcome to Internet marketing.
The world doesn’t need another Social Network or a better project management tool — I will wait for you here while you come to this conclusi… (Frighteningly Ambitious Startup Ideas - The Redux via @zachgersh http://t.co/ZA5odsZmuO)...
Startups Disrupt To Win Agree with Zachary Gerhman (@ZachGersh). There is no reason to devote money and years of your life to an incremental improvement on what is already out there when there are such HUGE needs virtually untouched. A few months ago I wrote about how Internet marketing must disrupt to win (http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html) in this well written and comprehensive post on startups Zachary conclusively argues the same idea for startups. Zachary is working on a sequel so stay tuned.