A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip.
|Scooped by Martin (Marty) Smith|
First Example of A SpinSnip [New Content Marketing Tool]
SpinSnip is a suite of content marketing tools we are developing to help marketers lower content creation costs, know what content generates ROI. and connect top of the funnel (traffic generation) to the bottom of the funnel (conversion). SpinSnip means moving content from one bucket to another in order to maximize ROI. SpinSnip may move Paid Content to Earned Content or Eearned To Owned increasing return with each SpinSnip.
We are creating 5 SpinSnip Tools:
SpinSnip Curator (Content Marketing).
SpinSnip Analyst (Content Marketing Analytics).
SpinSnip Marketer (Lead Gen, Branding, "Advertising").
SpinSnip Crowds (Crowdfunding & Crowdsourcing)
SpinSnip C Level (Content Marketing for C Level).
SpinSnip Curator helps create a workable content development framework by tagging every piece of content created in multiple dimensions and then SPINNING the content dial to see the most helpful view.
The post below Spins and Snips content from three sources. While this SpinSnip could almost stand on its own most will need editing to meld paragraps to graphics and Vice Versa.
SpinSnip Curator Dashboard Example
We LACK the tools needed as content marketers to effectively know what content needs spinning and what should be snipped, so we are working on that. Working on a set of tools content marketers can use to know what content is achieving critical mass and why.
[Insert @Pardot Graphic from http://sco.lt/6a2WVF Here (Image at top of this post).
“Wow you create a lot of content,” a friend said at lunch yesterday. I felt the need to apologize (again). “I love Internet marketing, like to write and enjoy meeting and working with new people,” I stammered. What I was THINKING was, “I create a lot of content marketing because each piece of content teaches me something and I’m in a big hurry”.
Source: Social Mentions Study MartinMartySmith.com http://bit.ly/11UpOBB
Want to keep in touch and learn more about SpinSnip as we develop?