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Holiday Ecommerce: 5 Storytelling Tips via Curagami

Holiday Ecommerce: 5 Storytelling Tips via Curagami | Startup Revolution |

Telling Holiday Ecom Stories
Why do most online merchants shy away from stories in the 4th quarter? Time to make the donuts doesn't mean stories don't matter. Shout less, listen more and telling better stories means your online commerce website wins this holiday season. Here are our 5 Holiday Ecommerce Storytelling Tips: 

* Create Umbrella Themes

* Tell Price, Shipping, and Guarantee Stories

* Share Brand Relevant Customer Stories

* Tell Seasonal VISUAL Stories


Discover more 4Q storytelling tips for online merchants:

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Peas In A Pod: User Generated Content (UGC) & Brands

Peas In A Pod: User Generated Content (UGC) & Brands | Startup Revolution |
Find out how brands these days are using user generated content to manifest business opportunities.


It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.

Via Samu Tuomisto
Martin (Marty) Smith's insight:

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places

Aligning With The Consumer Decision Journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

Mike Doherty's curator insight, September 14, 2013 8:55 AM

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Laércio Bento's curator insight, September 16, 2013 10:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.

Rescooped by Martin (Marty) Smith from Linguagem Virtual!

Why Ashton Kutcher's 15M Followers Doesn't = End of Days: Forbes Says @Scoopit Rocks

Why Ashton Kutcher's 15M Followers Doesn't = End of Days: Forbes Says @Scoopit Rocks | Startup Revolution |

"Decugis tells me that was created as a better response to an “information overload” environment.  Typically, Internet sites use sophisticated algorithms to find huge volumes of information and then drown us in it.  Little of that information is directly related to an individual user’s needs or interests.

“Human beings aren’t predictable,” Decugis says.  “We realized algorithms alone aren’t great at predicting the content you will want.”’s solution has been to combine the best of computer brains with human brains.  A community of real humans works to screen and curate information so that it flows to the right channels.

Real humans can use real judgment, real intuition and real common sense to identify what other real humans are craving—even as they use a certain amount of electronic wizardry to help sort through a rushing river of data.  “We don’t just publish content,” Decugis says.  “We rank it and optimize it.”  This model may be a solid bet for reducing the havoc of information overload."

Via Howard Rheingold, Pierre Levy, Luciana Viter
Martin (Marty) Smith's insight:

Don't Miss
About to be an amazing conversation between GREAT thinkers on Kutcher,, Web 3.0 and the meaning of life here on G+ 

I know this because my friend @MarkTraphagen just bated the trapped :). Weigh In! Rocks

Forbes asks us to bet on a smarter web. Not sure that is a bet I'm willing to make. Forbes is asking the wrong question in the wrong way. I love that they are half promoting as the path to a smarter web, but the zero sum nature of their questioning seems limited and goofystupid. 

Goofystupid because the web is the land of AND not OR. We can have millions following Ashton Kutcher and the elegant and beautiful can exist for those willing to find it. makes elegance and grace easier to find. The one (Kutcher's millions of followers) is not necessarily a sign of the apocalypse nor does it subtract from the other (our ability to find and connect with  "like me" tribes.  

 I write this knowing that drawing an imaginary line between good and evil is a common practice (one I've used too), but the web is capable of rewarding small, medium and large. AND the rewards often fit perfectly :). Kutcher gets the millions of fans he wants and little guys like me will get several people to several hundred a day who contribute, think and expand the dialogue about what Internet marketing is and can be. 

Seems fair to me. That is our tool of choice isn't surprising since it helps curate content. Curation is more important than creation for a host or reasons (greater reach, more efficient content marketing testing and cheap). 

Yes ROCKS AND Kutcher has millions of followers. That is NOT the seventh sign and we don't all need to hoard water and can goods :). 



Stephen Dale's curator insight, August 6, 2013 7:02 AM

 I don't think that curation necessarily has to fulful some altrusitic motive, e.g. collecting content that other people will find useful, or providing signposts to help people navigate the information torrent. There is also a selfish motive - I do it for me, so that I can tune into emerging trends and gain my own insights into contemporary thought.

Marie Jeffery's comment, August 8, 2013 9:16 AM
Well said, Marty! I clicked on this article because I was curious why you had a photo of Ashton Kutcher, and knew it would be an insightful post! Not disappointed - I'm a quiet lurker who has learned a lot about marketing from your Revolution pages! Thanks for your generosity.
Martin (Marty) Smith's comment, August 8, 2013 9:48 AM
Thanks Marie and great comments by Stephen Dale too!
Rescooped by Martin (Marty) Smith from Content Marketing & Content Curation Tools For Brands!

Examples of Video curation with Videry

Examples of Video curation with Videry | Startup Revolution |



Via Robin Good, Therese Torris
Martin (Marty) Smith's insight:

This is a cool new tool for "video curation".

Robin Good's curator insight, June 17, 2013 1:14 PM

Videry is a great example of video curation at work.

Videry is a hand-curated collection of over 30 great video clips for web designers.

The beauty and value of this collection, in the context of curation is in the following:

  • The quality of the clips selected

  • A clean, and simple layout - content over looks
    The essence is in the selection made and that's why it needs to stand out.

  • The essential info is upfront - video thumbnails + title + description
    no other distractions.

  • A Pinterest-like simmetrical visual layout that allows easy scanning of the page

Where it could do better:

  • Titles: no personalization for context - titles in the collection are exactly as the originals - the curator here could have improved and contextuaized titles for this collection, while keeping a good reference, visible to everyone, of the original one.

  • Descriptions: these are the original video descriptions. No additions, no opinion, no contextualization. The curator could have written his own descriptions from these in the context of this collection, while leaving the original descriptions as an extra option (since they are all already accessible under the original video location).

  • No visibile authorship for the collection.

P.S.: I think this clean design used in this collection is so effective that I wish there was a service prividing the ability to create curated video collections with such information design elegance.

(Anyone know who is behind

Free to see.

Check it out now:

Facebook stream: 

Google+ stream:

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15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Startup Revolution |

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.

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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Startup Revolution |

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  

Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."



 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)

(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)
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Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom

Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom | Startup Revolution |
Why SoundCloud Will ROCK E-commerce . SoundCloud's Social Network for Sounds Do a test with me. Look at the REI tent product page picture above for 3
Martin (Marty) Smith's insight:

SoundCloud's Social Nets for Sounds
As a former Director of Ecommerce SOUND wasn't on my radar. Sound couldn't be on my radar then, I left my ecom job for Martin's Ride To Cure Cancer in the summer of 2010.

There was no way to curate sound three years ago. There is a brilliant way to curate sound now with @SoundCloud. This powerful app will ROCK ecommerce as this post shares.

Take the simple test on the linked post. Look at a REI tent page with and without sound and you tell me which is more appealing. Here's the BIG User Generated Content rub. Open up a "Sound Gallery" and ask customers to share sounds and pictures.

I included an example of Amazon's recent User Generated Content (UGC), "Share Your Images" ask. Amazon is late to the social UGC game with the exception of reviews was they've led. I think their lead in reviews is why Amazon didn't ask for much UGC (after a failed video review attempt).

Ecommerce merchants take note and CURATE sounds into your product pages and use the process of curating sounds as another great UGC ask.