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Scooped by Martin (Marty) Smith!

3 Must Read Books for Startups: Bold, Tilt and Start with Why

3 Books for Startups
This is the order we would read these books in AND we would read them all since each speaks to a different aspect of a startup's journey.

Bold: Go Big or Go Home
We are starting this list of 3 books for startups with Bold: How To Go Big, Create Wealth and Impact the world because it has the best crowdfunding summary we've ever read.

Since finding money is usually the #1 issue most startups face and many have questions about crowdfunding read Diamandis & Kotter's book first. Chances are, if you are a startup, you are already "thinking exponentially", but this is a great and inspirational read.

The section on preparing your psyche for the exponential startup journey is another standout mustread for startup entrepreneurs.

Tilt: Shifting Your Business From Products To Customers
Tilt is another great startup read. Niraj Dawar has the shift from products to customers SO RIGHT. He even knows why its so hard to change our thinking from How Much More Can We Sell to What Else Do Our Customers Need. If Bold has the best crowdfunding summary we've read Tilt describes marketing's hard to change muscle memory. Go downstream if you want to win.

Start with Why: How Great Leaders Inspire Everyone To Take Action
Every business starts with a passionate why. Some like Tom's shoes, Zappos and Amazon know and don't lose their why. Some companies such as Walmart, Kodak and Xerox lose or have their why get fuzzy. A bad rain falls when your lose your WHY or your why doesn't evolve, respond to feedback and grow. Just as important as the Lean Startup by Ries Start with Why should be a compulsory read for any startup.

The common elements to all three of these books are:

* Share your honest passion and be all in.
* Think BIG and DIFFERENT and prepare yourself for pain such thinking brings.
* Focus on customers and LISTEN and don't get too attached to anything.

Remember Ferris Beuller's words:

Ferris: Not that I condone fascism, or any -ism for that matter. -Ism's in my opinion are not good. A person should not believe in an -ism, he should believe in himself. I quote John Lennon, "I don't believe in Beatles, I just believe in me." Good point there. After all, he was the walrus. I could be the walrus. I'd still have to bum rides off people.

Stay OPEN and read, read and read some more. Good luck. Marty and team

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Rock Scoopit? Great Content Curator? CrowdFunde Hiring 10 Great Content Curators

Rock Scoopit? Great Content Curator? CrowdFunde Hiring 10 Great Content Curators | Startup Revolution |

If you love using we have a job for you. CrowdFunde, a Durham NC startup, is searching for the top 10 content curators in the world. CrowdFunde is a new company dedicated to helping websites, brands and companies tap wisdom of crowds.

And we need 10 great content curators to help!

If you are a great content curator we want to recognize your contribution, pay you to do something you love and include you in a cool new company about to change the way ecommerce merchants create content marketing and the way content marketers know what content to create.

If you are a great curator we hope you will apply at

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When is the best time to launch a crowdfunding campaign?

When is the best time to launch a crowdfunding campaign? | Startup Revolution |
What time of year, week, day is best? This is a question I am often asked at workshops. There is of course no one answer but here are some questions you should ask yourself. When do you need the mo...
Martin (Marty) Smith's insight:

Agree with this post. You might think crowdfunding around Christmas would be great. Not so much since there is so much NOISE and competition for every dollar.

Can you tell a great story and still get crowdfunded in 4Q? Sure, but exceptions make rules. The possible exception may be nonprofits whose donations would be tax deductible.

Even then every nonprofit is aware of the end of the year rush to take advantage of tax deductibility and because people feel good will toward each other during the holidays (or that is the theory :).

My preference would be to come in after the first of the year. Wait too long and you miss planning cycles, go too soon and you can get caught up in New Year's resolution and post-holiday assessments.

My second time would be dog days of summer. That timing may seem strange, but after July fourth nothing much happens until back to school begins in mid-August.

The other lesson I learned by launching, our crowdfunding cancer research website, is to seed your campaigns. Launch when you have 25% of the funding set.

Seeding creates a sense of momentum and excitement. Most crowdfunding campaigns start strong, bow in the middle and then finish up strong (as they head into deadlines). Saw a stat on Kickstarter that campaigns with at least 25% in by the end of the first week have an 80% chance of being funded.

Have a "funding party" and line up your donors on a "roll call" count basis. If you are asking for $10K, and most Kickstarter campaigns are funded for $10K or less, then make sure you have $3K (or so) in the campaign in the first few days.

YOUR list is very important too. Your list is the key to reaching "friends of friends" (or people you don't know). Great to think your idea would be picked up by the NYT, but better to work your list and ask for two things:

Advocacy (with their friends).

Make giving both of those as easy as possible.

Find more #crowdfunding tips on GPlus:

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5 Things You May Not Know About Crowdfunding [Big Brands & Startups]

5 Things You May Not Know About Crowdfunding [Big Brands & Startups] | Startup Revolution |

5 Things You May Not Know About Crowdfunding
* 75% of funds typically come from person who launched the campaign's network.
* Roughly half of all campaigns succeed.
* Average ask for successful campaigns is below $10K.
* Campaigns with 25% or more raised in first week or less have an 80% chance of reaching their goal.
* See our exclusive market share and fees estimates for the top 3 crowdfunding sites. 

Should your company create a crowdfunding campaign? Enterprise crowdfunding is different than entrepreneur or startup crowdfunding. Enterprise crowdfunding was one of the ideas fueling our Triangle Startup Factor funded startup .

We see crowdfunding as a new marketing channel since no vote counts as much as money. We wouldn't recommend Big Brands place crowdfunding campaigns on existing platforms since they would be out of sync with visitor expectations.

We would recommend Big Brands think about how they can create their own crowdfunding channel and give Curagami a call to help.  

Should Startups CrowdFund?
I think the answer to this question is always yes. Startups have little to lose and everything to gain from crowdfunding. Crowdfunding creates an effective way to introduce your startup and it helps identify your 1%eers - those people willing to support your new idea with advocacy, social shares and money.  

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Mapillary: See The Map, Add Photos To the Map, Be The Map | MIT Technology Review

Mapillary: See The Map, Add Photos To the Map, Be The Map  | MIT Technology Review | Startup Revolution |

Mapillary is a cool idea. Why run up and down city blocks taking pictures when your customers, advocates and contributors could do that for you. What it means to be a MAP is changing fast.

Maps used to be those things you couldn't fold back up. Now maps are evolving into evolving stage sets. You need one "map" when its six pm and time for dinner.

You need another map when you need groceries or toys for Christmas. As the line between virtual and real world collapse "map" is going to take on many new meanings.

With GPS "Map" means place, time and tribe. Why tribe? Because, as FourSquare proved our phones are smart enough to know when our friends' phones are around us.

Phones become living avatars walking a digital landscape by proxy, roads we wold walk if we could TRON-UP and jump into the machine. Since we can't become digital just yet MAP will take on many new meetings.

Extend our new "map thinking" a little further and maps become games, commerce and content. These new "digital maps" will be how we tell time, know and relate to our friends and understand PLACE.

Mapillary sees the future. They know maps are more than those things we used to not be able to fold back up :).

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Kickstart A Startup Revolution In 7 Infographics

Kickstart A Startup Revolution In 7 Infographics | Startup Revolution |

Crowdfunding is on the rise, and Kickstarter is leading the pack. Not only is the trend increasing but, it I’ve noticed that the word “kickstart” has replaced some of the actual terms used when referring to other areas of crowdfunding.


Kickstarter Stats:

over 5 million daily visitors3700 ongoing projects funded$18 Million of fundingMultiple projects cross the $1 million thresholdFilm and Video, Games, Music, and Technology are the largest Categories

Via Lauren Moss, Antonios Bouris
Iron Dane Richards's comment, September 23, 2013 8:19 AM
In my latest book on business credit it discusses the value of crowd-funding and Indigogo as they will fund anything unlike Kickstarter that specializes in Media oriented endeavors.
Martin (Marty) Smith's comment, September 23, 2013 10:21 AM
Good insight from Iron Dane Richards. Easier to create a sure takeaway from Indigogo too since they will let campaigns increase the house take and walk away with something where Kickstarter is all or nothing. Either the campaign meets its goals or it gets nothing. 42% of the campaigns on Kickstarter meet their goals and most campaigns are funded at $10,000 or below.
Brett.Ashley.Crawford's curator insight, October 28, 2013 12:18 PM

Nonprofits are also looking to crowdfunding -- but it has a dark underbelly as well.