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Rescooped by Martin (Marty) Smith from Marketing Revolution!

Does Your Startup Need A Million Bucks? Here's How To Get It via Crowdfunding

Does Your Startup Need A Million Bucks? Here's How To Get It via Crowdfunding | Startup Revolution |

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".

Martin (Marty) Smith's insight:

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Martin (Marty) Smith's curator insight, July 29, 2014 12:04 AM

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malek's curator insight, July 31, 2014 11:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.

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When is the best time to launch a crowdfunding campaign?

When is the best time to launch a crowdfunding campaign? | Startup Revolution |
What time of year, week, day is best? This is a question I am often asked at workshops. There is of course no one answer but here are some questions you should ask yourself. When do you need the mo...
Martin (Marty) Smith's insight:

Agree with this post. You might think crowdfunding around Christmas would be great. Not so much since there is so much NOISE and competition for every dollar.

Can you tell a great story and still get crowdfunded in 4Q? Sure, but exceptions make rules. The possible exception may be nonprofits whose donations would be tax deductible.

Even then every nonprofit is aware of the end of the year rush to take advantage of tax deductibility and because people feel good will toward each other during the holidays (or that is the theory :).

My preference would be to come in after the first of the year. Wait too long and you miss planning cycles, go too soon and you can get caught up in New Year's resolution and post-holiday assessments.

My second time would be dog days of summer. That timing may seem strange, but after July fourth nothing much happens until back to school begins in mid-August.

The other lesson I learned by launching, our crowdfunding cancer research website, is to seed your campaigns. Launch when you have 25% of the funding set.

Seeding creates a sense of momentum and excitement. Most crowdfunding campaigns start strong, bow in the middle and then finish up strong (as they head into deadlines). Saw a stat on Kickstarter that campaigns with at least 25% in by the end of the first week have an 80% chance of being funded.

Have a "funding party" and line up your donors on a "roll call" count basis. If you are asking for $10K, and most Kickstarter campaigns are funded for $10K or less, then make sure you have $3K (or so) in the campaign in the first few days.

YOUR list is very important too. Your list is the key to reaching "friends of friends" (or people you don't know). Great to think your idea would be picked up by the NYT, but better to work your list and ask for two things:

Advocacy (with their friends).

Make giving both of those as easy as possible.

Find more #crowdfunding tips on GPlus:

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CrowdFunde Begins

CrowdFunde Begins | Startup Revolution |

Love It When A Plan Comes Together
And new #startup  is coming together. Working on homepage desings, have a meeting with Smashing Boxes on Friday and plan to apply for Triangle Startup Factory's Spring Term.

Hope you will JOIN us as we try to honor our "process is product" new marketing suggestion and share everything in places like this:



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