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Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits

Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits | Startup Revolution | Scoop.it

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+

While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +

It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring

It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +

I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!




Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com, John van den Brink, Ricard Lloria
Martin (Marty) Smith's insight:

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.



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Russ Merz, Ph.D.'s curator insight, September 9, 2014 8:39 AM

An interesting blog post about the increasing traction that social activism is getting in social media marketing. Of particular note is the notion that this is becoming a new and powerful means for #brands to articulate positions and execute campaigns on a wide variety of social issues.

Karen Dietz's curator insight, September 10, 2014 6:14 PM

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.


Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.


Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.


But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.


So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.


But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.

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SOAR Helps Female Startups. We Are IN, What About YOU?

SOAR Helps Female Startups. We Are IN, What About YOU? | Startup Revolution | Scoop.it

SOAR is an important project. Glad we have a chapter in the Triangle ares of North Carolina (Raleigh, Durham, Chapel Hill). We want to support SOAR anyway we can including putting our startup @CrowdFunde into the mix and writing some checks. This initiative is long overdue and we are all in. 

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Lori Wilk's curator insight, March 21, 2014 9:26 PM

I want to interview everyone about their efforts at SOAR. It's great to know that there's support for this project. 

Martin (Marty) Smith's comment, March 21, 2014 9:44 PM
I think our CrowdFunde startup is going to set up a fund, ask for matching donations of time and money and do whatever we can to help SOAR @Lori Wilk since its long overdue. Marty
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Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami

Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami | Startup Revolution | Scoop.it
Curagami & The Ecommerce Revolution Played Triangle Startup Factory's Pitchday today discussing how how to fix ecommerce marketing with Curagami.
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Come The Revolution ELEPHANTS Beat HIPPOS - Which One Are You?

Come The Revolution ELEPHANTS Beat HIPPOS - Which One Are You? | Startup Revolution | Scoop.it
Come The Revolution ELEPHANTS Beat HIPPOS
Are you an Elephant or a Hippo? Elephants react very different to what's next than hippos. Read trends below to…
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