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Recycle Old Blogs Into Shiny New Content (Part1) For Startups

Recycle Old Blogs Into Shiny New Content (Part1) For Startups | Startup Revolution | Scoop.it

Marty Note

Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.

Startups with following have leverage and so may survive. In this excellent two part series Andrian Leighton shares tips on how to blog and how to recycle old blog posts into new content. With these tips every startup has the time to develop the most overlooked but important thing almost all startups overlook - effective content marketing.

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Rescooped by Martin (Marty) Smith from Blogging For Business
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How Blogging Accelerates Startup Growth

How Blogging Accelerates Startup Growth | Startup Revolution | Scoop.it

Marty Note
I wish I could sit every startup entrepreneur down and have them read this post about how blogging accelerates growth. Need funding? Spending tons of time pitching? Why?

If I could share a way for a startup not to have to have absurd conversations with people who will NEVER invest in their startup they would ask me what they need to pay for that kind of magic.

Guess what, the magic is FREE, all you have to do is write what is happening, create some videos and share your progress. I've been writing about The Social Startup and blogging is a KEY aspect of creating the kind of content people find and want to CALL YOU.

If that last sentence translated like this, "You get to keep more of your company," then you get the idea. Even if you never make a dime from the content you share blogging is worth doing. You will LEARN so much from sharing, getting feedback and reacting.

That kind of feedback is MAGIC and worth its weight in gold. When I worked in marketing at M&M/Mars we paid BIG BUCKS for the kind of information any entrepreneur can get FREE now. So SHARE and then ASK, SHARE and ASK again. Bet you make more money that way than bieng 100% widget focused.


Via Marie Ennis-O'Connor
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10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution | Scoop.it

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:


1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.


Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

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Top 10 Tech News Websites

Top 10 Tech News Websites | Startup Revolution | Scoop.it
list of top tech news websites, best tech news sites, popular sites for gadgets, latest technology trends website, technical news websites, latest tech news

Via Tiaan Jonker, Franzkurs1
Martin (Marty) Smith's insight:

I love The Verge's look and feel and it brings tech news alive. My other favorites for tech news include Mashable and my friend Phil Buckley's @1918 blog (http://www.1918.com). 

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Ahmed Khabaz's curator insight, August 6, 2013 10:38 AM

Access news online quickly.

Ouida Sparkman's curator insight, August 19, 2013 11:42 AM

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