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Rescooped by Martin (Marty) Smith from Ecommerce Highlights
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Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take]

Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take] | Startup Revolution | Scoop.it

In last 15 years, eCommerce marketing has evolved a lot. It's no longer confined to keyword stuffing or PPC. In 2013, website optimization, guest blogging and responsive design was in vogue.


* Mobile optimization: Agree!
* Mobile advertising: Agree!
* Targeting wearable devices: Too Early (talk about more than target in 2014).
* Long-form content: Agree! (stories are about to rule the world).
* Social and search ads: Agree!
* Authorship branding: Agree!
* Omni-channel user experience: Agree!
* Better delivery: Agree!
Local SEO: For some this makes sense.
* Marketing automation: Harder to imagine in Ecom, but open to the idea of it.


Via YDeveloper
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Rescooped by Martin (Marty) Smith from visualizing social media
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10 Reasons Why You Ignore Google+ At YOUR Peril

10 Reasons Why You Ignore Google+ At YOUR Peril | Startup Revolution | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

  • Search is becoming social
  • Google+ Authorship is becoming a filter for quality content
  • Google+ has the best user experience of any social network

Visit the link to find additional insights, resource links, and useful Google+ information.

Via Lauren Moss
Martin (Marty) Smith's insight:

I agree with all three of those reasons and would add these 7 ideas about why you can no longer afford to ignore GooglePlus:

  • Google Plus is NOT a social net per se, it is a "revolution in online communication" and a "tool" says B. L. Ochman. 
  • If you don't figure out how to use this new tool your competitor is sure to do so and then PAIN will result.
  • Other social nets are becoming endless tit for tat smackdowns (you gain 1,000 followers they gain 5,000) so why play that losing game when GPlus is almost always a blue ocean?
  • No better conversation tool than GPlus (period) and this time is all about the social conversation.
  • No one has millions of followers yet on GooglePlus (or very few do) so your chances of being followed back are excellent AND GooglePlus promotes conversations not just follows.
  • Since GooglePlus is a TOOL it is invested in making YOU the publisher successful not requiring you to make it successful like most social nets.
  • Its's Google.


One final thought. I've lived through several major tipping points such as the move to commerce from brochureware, the mobile revolution and the social revolution RIGHT NOW feels like the GPlus Tipping point.

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Marc Kneepkens's curator insight, November 14, 2013 5:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 18, 2013 2:56 AM

I believe so...

Jim Doyle's curator insight, December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+