The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.
The 5 Storytelling Mistakes in Biz:
* Don't say "Let Me Tell You A Story" in a business context.
* Stories and facts should be intermingled in biz storytelling.
* Easy to get the "Hero" wrong (THEM not YOU).
* Story must relate to real world "routines", "habits" & realities.
* Repeat, Rinse, Repeat and so on.
Via Karen Dietz, Marta Filipe