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Could A New Candy Company Disrupt Emperors of Chocolate? A: Yes - via @CrowdFunde

Could A New Candy Company Disrupt Emperors of Chocolate? A: Yes - via @CrowdFunde | Startup Revolution | Scoop.it

Emperors of Chocolate & New SEO
How would my former employer M&M/Mars or our arch rival Hershey react to the new SEO? Not so great. This is how the door gets opened for "clean slate" brands savvy at social media and who don't have a hundred years of built up animosity.  

Could a new candy company focused on social media and the web survive? Might be a long time before the giants even knew an upstart was around. First company to become the Emperor of online CONTENT wins :). so YES a new candy company could disrupt the space.  

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Why Every Startup Is A Media Company: Red Bull's Branding Lessons - Curatti

Why Every Startup Is A Media Company: Red Bull's Branding Lessons - Curatti | Startup Revolution | Scoop.it

This post has blown up on Curatti with a potential audience well over 300,000 thanks to ReTweets and shares. Why? Because Red Bull has cracked the code. The code of how a brand must BE in the world.

Publisher, TV channel and Internet User Generated Content champion Red Bull's branding is an archetype for all.

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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Eric de Beauvoir's curator insight, April 13, 2:17 PM

From Tide (1958, old school leader) to Red Bull LEADS as well as following #brand-centric #consumer-centric

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How Netflix & Amazon Change Content Curation & What That Means For Startups

How Netflix & Amazon Change Content Curation & What That Means For Startups | Startup Revolution | Scoop.it

Netflix & Amazon play the online merchandising game differently than their bricks to clicks former print catalog or brick and mortar retailers. The WAY both these brilliant companies approach content creation and curation present opportunities for starts including:

* Create SaaS tools that spin and snip content in similar ways.

* Learn to tag information with new dimensions.

* Once data has new dimensions create merchandising tools.

* Increase the ease and use of predictive modeling online.

* Use cloud based computing to achieve more "server side" power.

* Make decisions in near real time.

* Create crowdfunding systems to relieve financial & operational pressure.

* Create User Generated Content engines such as Netflix's reviews-based "SMART" system. 

The content area is RICH with startup potential. Online merchants and their Software As A Service (SaaS) inbound content marketing cousins must find ways to spin and snip information into more and more powerfully intelligent "buyer assist" systems. 

Startups who find ways to convert DATA into information and information into buying aids have a rich future ahead. The future always converts better and we are about to take an order of magnitude leap in online conversion, engagement and merchandising thanks to a new generation of Netflix-like "merchandising" tools.   

 

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Peas In A Pod: User Generated Content (UGC) & Brands

Peas In A Pod: User Generated Content (UGC) & Brands | Startup Revolution | Scoop.it
Find out how brands these days are using user generated content to manifest business opportunities.

...

It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.


Via Samu Tuomisto
Martin (Marty) Smith's insight:

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/
&

Aligning With The Consumer Decision Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

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Mike Doherty's curator insight, September 14, 2013 5:55 AM

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Laércio Bento's curator insight, September 16, 2013 7:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.

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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Startup Revolution | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html 

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DMA Central's comment, September 19, 2013 7:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 7:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 8:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

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The New SEO: 3 Pillars of Community: For Startups By A Startup - @CrowdFunde

The New SEO: 3 Pillars of Community: For Startups By A Startup - @CrowdFunde | Startup Revolution | Scoop.it

We are ALL in the community building business now whether we know it or not thanks to Google and the web's slouching toward SOCIAL and MOBILE. This post shares a contentious CrowdFunde meeting where, as my friend Mark Traphagen pointed out, our company was born.

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Triangle Startup Factory ACCEPTS CrowdFunde For Spring 2014 Class

Triangle Startup Factory ACCEPTS CrowdFunde For Spring 2014 Class | Startup Revolution | Scoop.it

CrowdFunde Accepted Triangle Startup (TSF) Factory
Thanks to friends who wrote cards and letters and thanks to the team at Triangle Startup Factory, our Durham, NC based startup incubator, who are willing to take a risk on CrowdFUnde as we smash content marketing and crowdfunding together to see what happens.

Our TSF session starts March 10th and we hope you will join us as we share this great startup adventure.

CrowdFunde
http://www.crowdfunde.com

Haiku Deck Pitch to TSF
http://shar.es/QFOzU


Triangle Startup Factory
http://thestartupfactory.co/


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Pssst...hey man you got the Crowdfunde Enterprise Crowdfunding Biz Plan or What?

Pssst...hey man you got the Crowdfunde Enterprise Crowdfunding Biz Plan or What? | Startup Revolution | Scoop.it

Waterboarding or Business Plan Reading
I "retired" from my Marketing Director post at Atlantic BT last week to start my fifth company. Yes that's right the Shuffle Board World Championships will have to wait a few more years as we try to build a new tool to help B2C and B2B content marketers tap a rich new vein of User Generated Content gold - "enterprise crowdfunding".

Yes we realize "enterprise crowdfunding" sound like an oxymoron, but we think crowdfunding will become a new marketing channel for e-retailers and B2B content marketers. Our plan is due Monday. If you would like to be a "reader" and pass up the waterboarding let us know and we will make sure you get a copy of the Crowdfunde business plan.

All ides, comments and suggestions are much appreciated no matter how much we disagree (lol). Marty

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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Startup Revolution | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  

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Marco Gabrielli's curator insight, September 15, 2013 3:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 10:14 AM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 10:15 AM
Marco, grazie a lei :-)
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Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom

Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom | Startup Revolution | Scoop.it
Why SoundCloud Will ROCK E-commerce . SoundCloud's Social Network for Sounds Do a test with me. Look at the REI tent product page picture above for 3
Martin (Marty) Smith's insight:

SoundCloud's Social Nets for Sounds
As a former Director of Ecommerce SOUND wasn't on my radar. Sound couldn't be on my radar then, I left my ecom job for Martin's Ride To Cure Cancer in the summer of 2010.

There was no way to curate sound three years ago. There is a brilliant way to curate sound now with @SoundCloud. This powerful app will ROCK ecommerce as this post shares.

Take the simple test on the linked post. Look at a REI tent page with and without sound and you tell me which is more appealing. Here's the BIG User Generated Content rub. Open up a "Sound Gallery" and ask customers to share sounds and pictures.

I included an example of Amazon's recent User Generated Content (UGC), "Share Your Images" ask. Amazon is late to the social UGC game with the exception of reviews was they've led. I think their lead in reviews is why Amazon didn't ask for much UGC (after a failed video review attempt).

Ecommerce merchants take note and CURATE sounds into your product pages and use the process of curating sounds as another great UGC ask.

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