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How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT

How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT | Startup Revolution | Scoop.it

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.

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Viral Marketing Lessons Learned Launching $60M Magnetic Poetry Kit

Viral Marketing, the art and science of creating marketing that springs legs and walks around the world, has never been more important or urgent. These slides share a HOW TO extracted from hard won lessons launching what has become a $60M mega-viral specialty gift. 

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Amelia Molly's curator insight, May 23, 2013 6:25 AM

Viral Marketing

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Basic Marketing Strategies For Startups

Basic Marketing Strategies For Startups | Startup Revolution | Scoop.it
Marketing is one of the most important features in a business. A good marketing strategy makes a business look more appealing and gives it a larger exposure. It gives a jumpstart and makes the owner a better marketer.
Martin (Marty) Smith's insight:

"Basic" Startup Marketing
The linked post provides a good overview of "basic marketing" strategies. Startups have some different needs. The nature of being a startup is some things that many businesses know startups do not.

Startups are organic, quickly evolving and strategies must keep pace. Here are 5 Startup Marketing Tips Not covered in the post:

Marketing For Startups

1. Uniqueness - What is your "Unique Selling Proposition" or USP?

2. Values - Who are you and what principles guide your actions.

3. Flexible Tactics by estimated ROI (how will you make money now?).

4. Brand Persona & Values - what UCA (Unique Customer Aspirations) does your brand promote (see Stengel's Brand Ideals here: http://sco.lt/8RPl7x ).
5. Save The World - how is your marketing related to saving the world in some meaningful and measurable way?

You can think of each of these five ideas as stories you need to tell, stories you must be able to tell in an elevator, at dinner or in passing. What and who you are must be automatic and confident. Know these 5 stories and your startup can create winning marketing, marketing that is aligned, concise and clear.


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Martin (Marty) Smith's comment, August 9, 2013 2:42 PM
Thanks Jan :). Marty
Agnipravo Sengupta's comment, August 11, 2013 1:51 AM
Hey Marty, it's so awesome to know that you liked my write-up... Thank you!!
Angela Heath's curator insight, August 19, 2013 2:16 PM

I'd add to this....share with customers what you know about them...without telling them directly -- naturally.  It's important to let your market know you understand and feel their pains.  It's great when you share there pain.