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Scooped by Martin (Marty) Smith!

SEO For Content Marketers: 5 Quick Tips - via @Curatti_

SEO For Content Marketers: 5 Quick Tips - via @Curatti_ | Startup Revolution |
SEO for content marketers shares 5 "Quick Tips" to avoid SEO bear traps like: dupe content, keywords as friends, little things, & it's a SoLoMo world.
Martin (Marty) Smith's insight:

Turns out the only QUICK thing about writing 5 SEO Tips for Content Marketers is reading it (lol). I quickly realized I'd bitten off more than I can comfortably chew (a familiar state). Each of these 5 tips could command several thousand words to fully 'splan it

Every startup entrepreneur is a content marketer whether they realize it or not. Startups need to do content first, but they rarely do. Trying to explain every aspect of SEO for thoe new to content marketing like startps would take 10,000 words.

So I didn't try to explain content marketing SEO soup to nuts. Instead of getting deep in the weeds I shared experience with each tip and links to learn more.

No one should attempt to do all 5 at the same time anyway since any 2 of them will be a full time job for a 3 to 5 person Internet marketing team for several weeks to a month.

BUT, do any 2 of these tips and your website's traffic, conversions and profits go up. Want to know why conversions go up? Read my GPlus intro:

janlgordon's comment, December 17, 2013 12:49 AM
Marty, this is excellent, going to definitely apply a few of these to Curatti immediately! Great to have you on the team!!
Rescooped by Martin (Marty) Smith from Ecom Revolution!

I Want a New DRUG: Plumbers and the Poetry of Material Things

I Want a New DRUG: Plumbers and the Poetry of Material Things | Startup Revolution |

Art Of The New Ecom
Doesn't this cool Tumblr feel like a new cool store? That is because it has an artists visual approach combined with a merchant's eye. Beautiful and strange like the new ecommerce :).

Martin (Marty) Smith's insight:

SoLoMo Nightmare

I came home to see water seeping into my garage from my house. A leak in a downstairs half bath has done some serious damage and may be doing more now (if it is in the wall). 

I look for a plumber stating with Angie's list. Bad Experience because the search algorithm is stiff and pitching a strange set (probably those paying the freight to be at the top). Every plumber has an A review and putting in people I know about was only a fifty fifty shot to find anything at all. 

 Where Is The BEAUTY? FUN?
 I'm confused. We've got Pinterest, Twitter and Facebook and looking for a plumber is a hair's difference from using the yellow pages. I moved from Angie's LOST List to Google and Yelp reviews. 

If Angie's LOST List seems rigged and inauthentic Yelp and Google have no scale. I tweeted and asked friends on Facebook if anyone knew of a good plumber. My friend Kate saved the day with a great recommendation.


I Want A New Drug!

Here is the problem in my head we are already working in the predictive real time of Web 3.0, but the reality of this brutal plumber search makes me wonder why an army of startups isn't thinking about social reviews like the one Kate just provided. 

Social reviews can be very brief because they come from such trusted sources (friends). Kate should have been rewarded for her immediate and high quality thought. Instead her great idea disappeared into Facebook's either. Where is the tag cloud when you need it? 

I Want A New Drug!

Call me crazy but the process of finding a plumber should be beautiful. I'm using this beautiful Tumblr feed again, the Poetry Of Material Things to point out that a sad truth.

The problem is US. We lack the imagination to mashup scaled systems to produce, reward and scale a reviews / recommendation engine that provides beauty, immediacy and support. Why? Because we can, because we HAVE a new drug called the Internet. 

If you are a startup or so inclined and have already spent some mental cycles on this let's grab lunch. If I can't fund you I know people who can. Tell me the story of how looking for a plumber can be beautiful and fun and you have the proverbial million-dollar idea.  

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