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Scooped by Martin (Marty) Smith
Scoop.it!

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution | Scoop.it

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:


1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.


Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

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Scooped by Martin (Marty) Smith
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Lean Content Movement Brings HUGE Startup Opportunities

Lean Content Movement Brings HUGE Startup Opportunities | Startup Revolution | Scoop.it
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Martin (Marty) Smith's insight:

Understanding The Lean Content Movement
I just wrote my second piece on the Lean Content Movement being created by the team at @Scoopit (http://www.atlanticbt.com/blog/scoopit-and-the-lean-content-movement/ ). 

Here are just a few opportunities that are out there for courageous startups to tackle:

* Tools capable of publishing to multiple locations simultaneously.
* Tools to create PERSONAS (customer archetypes). 
* Tools to create Segments (financial groupings such as VIPs). 
* Mobile content management tools.  

* Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION). 

Here are a few of the cool startups creating tools to support the Lean Content Movement:

http://www.Scoop.it  

http://www.compendium.com/

http://www.topsy.com 

http://www.storify.com 

http://www.tweetreach.com 

How about you? What are your favorite "lean content" tools? Comment them in and I will curate into the post. As as content publisher I offer my feedback services to any startup creating a tool to help curate and create for the Lean Content Movement. 


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John van den Brink's comment, April 27, 2013 3:52 AM
Martin, great tools!. I also use http://www.swayy.co/
Beach Buzz Media's curator insight, April 30, 2013 4:17 PM

Indeed it does!

Beach Buzz Media's curator insight, April 30, 2013 4:29 PM

Beach Buzz Media-- Perfect example!

Scooped by Martin (Marty) Smith
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How Communities Can Save The World #cmgrhangout With Ally & Tim [#Startups]

How Communities Can Save The World #cmgrhangout With Ally & Tim [#Startups] | Startup Revolution | Scoop.it
Bringing communities together around a cause is one of the most meaningful and rewarding types of community management. Marty Smith shares how he does it.
Martin (Marty) Smith's insight:

Important discussion for #startups. Most startups think of content marketing as a distant third priority. I disagree. Building a tribe of brand advocates, a community, might just be the most important thing any startup does.

Will be discussing how Communities can save the world today at 2:00 EST with Ally Greer, @Scoopit's Community Manager and Tim McDonald, Huffington Post Community Manager. Should be a fun kickoff to Memorial Day Weekend.


VIDEO of our Google Hangout (NOTE starts at 6:00 mark): https://plus.google.com/u/0/102639884404823294558/posts/9Ry4SbhEprT



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Intriguing Networks's curator insight, May 25, 2013 9:33 AM

find 5 minutes and save the world sounds good to me