Quirky Toy Company
Reading about Fat Brain's openness to innnovation and innovators reminded me of trying to sell my magnetic word game, Poetryslam, to Milton Bradley.
Every major toy company DOESN'T WANT (or didn't want) to talk to innovators. So sure where they your pitch would be something they already had in their files.
Stupid is as stupid does and this post about Fat Brian shows what a nimble competitor can do against such petrified thinking. Post reminded us of Quiryk.com. Our company, Curagami, is about to pitch several major clients on why they need a Quirky-like playground where innovators share, talk and receive the legitimacy they need.
If that sounds like we will be hatching a handful of mini-Milton Bradley's powered by ideas, smartphones, laptops and cool ideas you got it right. And why not? Fat Brain may get it, but they are still in the miniority in the less digitally innovative than they need to be toy biz.