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We've Seen The Future: 5 Reasons To Ignore Netflix's Miss and Guidance

We've Seen The Future: 5 Reasons To Ignore Netflix's Miss and Guidance | Startup Revolution | Scoop.it

Netflix Misses and Guides Down - Marty Note
Wall Street was throwing the Netflix baby out with the bathwater today as if TODAY means anything. Clue - today means very little. That's why we wanted to share 5 reasons why the future has Netflix written all over it:

  • Streaming is the future
  • Netflix Content
  • TV & Web = Merging 
  • TV & Social Nets = Merging
  • 80M+ Istalled User Base

 

Netflix's content is getter better and will continue to do so. Good content becomes a self fullfilling prophecy. As the TV, the web and social networks merge Netflix is sitting right in the middle of a crowded street holding a GO / NO GO sign. 

If Netflix has a weakenss it is the closed loop nature of their social content. Much like Apple, Netflix only shares content with "members" cutting off a powerful and cheap way to attract new members.

Unlike Apple Netflix may begin to open the can some. When Netflix crowdsourced their reviewer rating algorithm with $1M prize they nodded to the true nature of their product line - the INFORMATION they know about us (memers and viewers). 

If Netflix is an information play why they would take an Angie's list approach to their social content is a mystery. Netflix's willingness to crowdsource indicates they are open to throwing some doors open. Netflix as streaming platform will pale to Netflix the social, shopping and collaboration platform - think Facebook for your smart TV - and who better to  create such a patform than the much miligned Netflix. 

If the future was about TODAY then sellers and shorts are right, but the future  is almost NEVER about today and the substantail digital assets and ideas Netflix has created, is creating and will create bode well for the company, their stock and our viewing and entertainment pleasure. 

 

 

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Netflix-ification Of Your Business Model - Curagami

Netflix-ification Of Your Business Model - Curagami | Startup Revolution | Scoop.it

Netflix-ification
While we wont all become a digital media download artist we will all go through four stages of growth hacking:


* Disruptive Technology - used to consolidate a market (i.e. Blockbuster) and map a future.


* Online Community - learning to curate instead of create.


* Engine Phase - putting in less to get more out.


* Return as Creator - informed by Big Data and able to make "community based" bets.

Want to learn your future? Take a look at Netflix's immediate past.  

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5 Marketing Ideas To Steal From Netflix via @Curagami

5 Marketing Ideas To Steal From Netflix via @Curagami | Startup Revolution | Scoop.it

Steal These 5 Netflix Marketing Ideas

  • Almost Freemium.
  • Build Your Tribe as a Distributor.
  • Migrate from Distribution to Production.
  • Mine the long tail.
  • Keep some proprietary something.

 

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How Netflix & Amazon Change Content Curation & What That Means For Startups

How Netflix & Amazon Change Content Curation & What That Means For Startups | Startup Revolution | Scoop.it

Netflix & Amazon play the online merchandising game differently than their bricks to clicks former print catalog or brick and mortar retailers. The WAY both these brilliant companies approach content creation and curation present opportunities for starts including:

* Create SaaS tools that spin and snip content in similar ways.

* Learn to tag information with new dimensions.

* Once data has new dimensions create merchandising tools.

* Increase the ease and use of predictive modeling online.

* Use cloud based computing to achieve more "server side" power.

* Make decisions in near real time.

* Create crowdfunding systems to relieve financial & operational pressure.

* Create User Generated Content engines such as Netflix's reviews-based "SMART" system. 

The content area is RICH with startup potential. Online merchants and their Software As A Service (SaaS) inbound content marketing cousins must find ways to spin and snip information into more and more powerfully intelligent "buyer assist" systems. 

Startups who find ways to convert DATA into information and information into buying aids have a rich future ahead. The future always converts better and we are about to take an order of magnitude leap in online conversion, engagement and merchandising thanks to a new generation of Netflix-like "merchandising" tools.   

 

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