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Fix Mobile Ecom Change World and Stripe Is Halfway Home

Fix Mobile Ecom Change World and Stripe Is Halfway Home | Startup Revolution |

Stripe Story
Can a couple of 20 somethings change the world? Stripe's answer is a strong affirmative YES. Stripe is fixing the biggest barrier to the social / mobile / connected web. We can't buy stuff on our phones.

Phones are, to use the founders of Stripe's words, "Clunky" (watch that video here: ). Why is the phone the lynchpin? Stop thinking of your phone as a phone.

Think of your phone as a PORTAL, game console and magic wand. Soon "see a thing, buy a thing" will be taken for granted but only if the Stipers can make mobile payments less "clunky".

I poked around on their site some and would say they are half way down a very interesting road. Why is the phone the lynchpin? Because once payments work on phones they work ANYWHERE.

Once payments work anywhere social commerce becomes a reality and "see a thing, hear a thing, buy a thing" a reality. Extend the logic further and ask, "What is a website?".

If we can wrap "see, click, buy" tech on phones we can do so on Facebook, the Redbox machine and the grocery store. Scan those fritos with your phone and Harris Teeter or Wegmans or Kroger bills your account.

NO CHECKOUT because your PHONE is the checkout. Fix ecom on the phone, change the world.

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Does Klout Have Enough Clout?

Does Klout Have Enough Clout? | Startup Revolution |

A startup hits adolescence.

Marty Note
Great post here about the middle years of a startp. What is life like when the kleig lates are off and the struggle to make money is on in earnest. Growth can be a great or horrible thing.

Klout has now experienced both sides of the growth coin (good and horribale). The question remains - does Klout have enough clout to make it? Jury is out, but I hope so since it is the best tool we have to know if your content is making progress out there in the north forty of the social web.

Via Denis Liotta 
GreatBusinessContent's curator insight, September 15, 2013 11:04 AM

If you think you start your small business using the same ideas and systems one year later think again!  A business model needs room and time to mature and grow.  


Read this article about Klout - what struck me is what they call the adlolesence stage.

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Win Investor Hearts & Minds in 5 Minutes: 10 Tips + @Scenttrail Note

Win Investor Hearts & Minds in 5 Minutes: 10 Tips + @Scenttrail Note | Startup Revolution |

Mark Twain noted few souls are saved after the first 10 minutes of the sermon. Your pitch has, maybe, half that time.

1. Do some research.

2. Connect with your audience on a human level.

3. Tell a story they can relate to.

4. Share facts.

5. Be subtle -- don't give it all away.

6. Make them laugh.

7. Create a sense of urgency.

8. Make a bold statement.

9. Make your final words count.

Marty Note
Great post I would change the order and add a few. Here are my 10 Tips To Win Investor Hearts & Minds:

2. Open with a BOLD statement.

3. Note any connection no matter how remote (based on research).

4. Tease with cliffhangers & Speak In Sound Bites.
5. Tell A Story relevant to them based on your research. Don't say "I want to tell a story" as that sounds like it will take too much time.
6. Do Research To Know What Is Relevant.
7. Use P&G Presentation Summary (see below).
8. Find URGENCY in your story and highlight it.
9. Weave facts INTO your story.
10. Close with a question that ties your story to their context and ask if they are in. Whatever they say check it back with them by summarizing and asking if you understand.

Want to emphasis 3 things: NOW, P&G & Closing.

This is YOUR meeting. The first thing they are going to want to do is be IN CONTROL and be the ALPHA dogs. Money needs ideas and ideas need money. YOU are an EQUAL even if you are sitting in Kleiner Perkins Caufield (which I would imagine is fairly intimidating).

Powerful RICH people respect people who don't need them. Whoops, let me amend that. "Appear" to not need them. Think of SnapChat turning down billions. Why? Because they KNOW they have something and its THEIRS. When someone makes the right offer for collaboration they will do the deal.

Go hat in hand to an investor meeting and you are dead before you start. THINK about anything OTHER than what is happening in that room in that time and you are dead. If the meeting feels unequal or uncomfortable check-in, ask a question and channel the moment.

NEVER project. Don't meet thinking the partnership and the money will magically complete you. It doesn't and can't, so release any thought of yesterday or tomorrow and be simply and completely in that room listening with every atom in your body.

P&G taught a helpful way to organize a sales presentation:

* Summarize The Situation (discuss the market, macro trends & threads that led you to start a company).
* State The Idea.
* Explain How It Works.
* Discuss Benefits.

Done right this format becomes a seamless story with threads and hooks. Hooks are cliffhanger you pay off in the next section. If you are meeting with sailors frame some of your analogies with sailing references. Careful NOT to presume too much. Stay TOPICAL with your relevant analogies so you don't appear to be challenging their expertise (in golf, sailing, cycling, cancer survival, ivy league schools, prep schools or whatever).

"Close early and often," is how P&G taught me to sell soap. You aren't selling soap, but respect buying signals. My boss said, "Marty learn to take YES for an answer". You should too.

Don't win by talking. You win MONEY and HEARTS by LISTENING more than you talk. Treat every question as if there is a hidden subtext - something they want to share. Don't NOT answer a question, but always check-in after you do. "Did I answer your question," is a simple check-in.

If you are speaking in short "sound bites" not Hamlet-like speeches your answers won't delay the subtext they want to share. The people across do deals daily, so they will be FAST. Fast is fine as long as you don't feel pressured or ill-at-ease.

If you feel EITHER fast or ill-at-east RUN don't walk away from the deal. Whatever feeling you have in the "invest in you meeting" only gets magnified once you take their money. SO if you aren't in love with them too RUN AWAY.

One thing the Big C taught me is DO WHAT YOU LOVE with THOSE YOU LOVE and no amount of money is worth losing the company you love. Make no mistake. There are many ways to lose your company. One way is if it feels like a JOB. You don't work for them. You are collaborating with them.

Money isn't as hard to find as them make it feel. Great partners you can love are RARE and very hard to find. Focus on the PEOPLE not the money and you may win VC hearts and minds.

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Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions

Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions | Startup Revolution |

You're a blogger and you spends a lot of time to write your blog posts. Maybe you would like make some money so that you could continued your blog, if it's the case, this excellent article will give you interesting information about how you can do it. [note mg]

Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar.

But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy. So what could be better for you than to use your blogging experiences and skills to improve the results of your affiliate promotions?

In this post, I’ll show you how you can re-purpose three of the most successful blogging strategies to get more out of your affiliate promotions. As a nice extra, these tactics will also have a positive effect on your blog. But more importantly, you’ll learn how you can merge them into a combined and even more powerful strategy for your affiliate promotions.

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Via Martin Gysler
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