SOne of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content.
|Scooped by Martin (Marty) Smith|
Scoop.it's Republishing Study
We loved the attached republishing study Scoop.it CEO Guillaume Decugis and his team shared. Since you need a tool to fully know SEO benefits we fired SpyFu up and took a look at Scoopit's blog.
The team is right. Their republishing post gained rank on keywords WITH TRAFFIC. "With traffic" is in all caps because adding in SEARCH DEMAND (of keywords) is where most content marketers trip up.
It is possible to KNOW exactly how many clicks Scoop.it gained and then estimate subscribe gains as we did in this public Google Sheets:
YES, Scoop.it gained clicks from their republishing post (though not exactly from where they thought), and they weren't hurt by duping the content (at least not what we could see with this tool and the hour we had to riff the analysis).
Smaller Posts Daisy Chained
We eliminate any SEO dupe problems by breaking up posts into pieces and sharing on multiple platforms as we did with Why I'm Not An SEO:
Linkedin Post (part 2 of 3)
Why I'm Not A SEO (Personal blog part 1 of 3)
Why I'm Not A SEO (Curagami part 3 of 3)
Little extra work eliminates a concern that didn't impact Scoop.it's republishing post (as far as we can see) - duping content.