This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.
Working everyday at Triangle Startup Factory is reinforcing how reluctant most startps are to START PUBLISHING. No our startup CrowdFunde (http://www.crowdfunde.com). We've been publishing warts and all from inception. The biggest content marketing mistake is NOT creating content. You can roll with anything else.
Lesson for Startups - START PUBLISHING NOW because the sooner you form a tribe the easier life gets.