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Startups: How To Adapt to the Rise of Big Content.

Startups: How To Adapt to the Rise of Big Content. | Startup Revolution |
The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Martin (Marty) Smith's insight:

Great post for startups to read since they can jump right over all the dead and dying stuff and jump right into what matters - creation of sustainable online community with more and more of content coming from THEM (customers and contributors). 

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Why Ashton Kutcher's 15M Followers Doesn't = End of Days: Forbes Says @Scoopit Rocks

Why Ashton Kutcher's 15M Followers Doesn't = End of Days: Forbes Says @Scoopit Rocks | Startup Revolution |

"Decugis tells me that was created as a better response to an “information overload” environment.  Typically, Internet sites use sophisticated algorithms to find huge volumes of information and then drown us in it.  Little of that information is directly related to an individual user’s needs or interests.

“Human beings aren’t predictable,” Decugis says.  “We realized algorithms alone aren’t great at predicting the content you will want.”’s solution has been to combine the best of computer brains with human brains.  A community of real humans works to screen and curate information so that it flows to the right channels.

Real humans can use real judgment, real intuition and real common sense to identify what other real humans are craving—even as they use a certain amount of electronic wizardry to help sort through a rushing river of data.  “We don’t just publish content,” Decugis says.  “We rank it and optimize it.”  This model may be a solid bet for reducing the havoc of information overload."

Via Howard Rheingold, Pierre Levy, Luciana Viter
Martin (Marty) Smith's insight:

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About to be an amazing conversation between GREAT thinkers on Kutcher,, Web 3.0 and the meaning of life here on G+ 

I know this because my friend @MarkTraphagen just bated the trapped :). Weigh In! Rocks

Forbes asks us to bet on a smarter web. Not sure that is a bet I'm willing to make. Forbes is asking the wrong question in the wrong way. I love that they are half promoting as the path to a smarter web, but the zero sum nature of their questioning seems limited and goofystupid. 

Goofystupid because the web is the land of AND not OR. We can have millions following Ashton Kutcher and the elegant and beautiful can exist for those willing to find it. makes elegance and grace easier to find. The one (Kutcher's millions of followers) is not necessarily a sign of the apocalypse nor does it subtract from the other (our ability to find and connect with  "like me" tribes.  

 I write this knowing that drawing an imaginary line between good and evil is a common practice (one I've used too), but the web is capable of rewarding small, medium and large. AND the rewards often fit perfectly :). Kutcher gets the millions of fans he wants and little guys like me will get several people to several hundred a day who contribute, think and expand the dialogue about what Internet marketing is and can be. 

Seems fair to me. That is our tool of choice isn't surprising since it helps curate content. Curation is more important than creation for a host or reasons (greater reach, more efficient content marketing testing and cheap). 

Yes ROCKS AND Kutcher has millions of followers. That is NOT the seventh sign and we don't all need to hoard water and can goods :). 



Stephen Dale's curator insight, August 6, 2013 7:02 AM

 I don't think that curation necessarily has to fulful some altrusitic motive, e.g. collecting content that other people will find useful, or providing signposts to help people navigate the information torrent. There is also a selfish motive - I do it for me, so that I can tune into emerging trends and gain my own insights into contemporary thought.

Marie Jeffery's comment, August 8, 2013 9:16 AM
Well said, Marty! I clicked on this article because I was curious why you had a photo of Ashton Kutcher, and knew it would be an insightful post! Not disappointed - I'm a quiet lurker who has learned a lot about marketing from your Revolution pages! Thanks for your generosity.
Martin (Marty) Smith's comment, August 8, 2013 9:48 AM
Thanks Marie and great comments by Stephen Dale too!
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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success &'s new Content Director makes curation a marketing reality.
malek's curator insight, February 9, 2015 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply