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Rescooped by Martin (Marty) Smith from MarketingHits
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Twitter Clinic: 11 Points No Startup Can Afford To Ignore

Twitter Clinic: 11 Points No Startup Can Afford To Ignore | Startup Revolution | Scoop.it

New business, major ambitions, no budget… now what? You know your startup brand should have a Twitter account, the marketing opportunities can rocket your company into the big leagues.


It’s a free platform that puts businesses on a level playing field, where a decent Tweet can reach up to 271 million active users at an unprecedented speed. Using it correctly unlocks a huge return with little to no financial investment.


That sounds perfect – if you wanted to reach an audience of that size on almost any other medium you’d be paying an amount of money that most small businesses in the US could only dream of.


Getting a solid foothold on Twitter can be a challenge if your brand isn’t established yet. But Twitter users follow at least 5 brands on average, so they’re willing to be courted by you if you can appeal to them.


This means that in every industry there are startups using Twitter to grow their audience, increase their leads, help their customers, and ultimately improve their bottom line. Here’s how you can be one of them:


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great notes by Marketing Hits Brian Yanish, a trusted social media and content marketing source.

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Rescooped by Martin (Marty) Smith from MarketingHits
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Top Five Predictions for 2014 in Advertising

Top Five Predictions for 2014 in Advertising | Startup Revolution | Scoop.it
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Tis the season for predictions. Scooped this off of @Brian Yanish - MarketingHits.com. Hope to mashup a bunch of predictions.

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Greenway Maintenance's curator insight, December 19, 2013 8:21 AM

The future in business branding.

Cecile Morel's curator insight, December 20, 2013 1:54 AM

A good analysis of Ad Tech trends. 2 things to remember for brands: Connect with your customers on their most trusted device (mobile what else?) at the right place (in-store what else?).

Rescooped by Martin (Marty) Smith from MarketingHits
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Make Money From Dreams: How To Niche Market

Make Money From Dreams: How To Niche Market | Startup Revolution | Scoop.it


As creatives, we all want to produce work that's unique and worthwhile, but this often seems at odds with the commercial pressure to cater to the lowest common denominator. Yet the mass market isn't the only market with money. Find the right niche market and you could be in business, producing work you love in a way that'll keep you going right up to retirement.

Marty Note
When my ex and I created FoundObjects.com (now gone except in the WayBckMachine) helping Magneitic Poetry Kit become a $50M specialty gift we discovered two important ideas:

* Everyone has a gift idea they want to share.
* Alternative distribution can create everything from a lifestyle business to a big win.

At Found Objects we used the web as a great B2C testing ground and to keep our B2B partners honest. If our B2B partners passed on something we thought was cool we could make a market for it ourselves via direct sales.

This Creative Bloq post updates our Found Objects experience with the many contemporary tools that can help a dreamer realize their dream even without a FoundObjects.com. Great Brian Yanish Scoop and post.




Via Brian Yanish - MarketingHits.com
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