Startup Revolution
Follow
Find tag "#UseThis"
14.9K views | +0 today
Startup Revolution
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

IgnitionDeck WordPress Plugin Because Crowdfunding Is A Moveable Feast via @Atlanticbt

IgnitionDeck WordPress Plugin Because Crowdfunding Is A Moveable Feast via @Atlanticbt | Startup Revolution | Scoop.it

IgnitionDeck is the world's most popular WordPress crowdfunding plugin. Includes free WordPress Crowdfunding Theme. Integrates with Paypal, Stripe, Mailchimp.

Marty Note
At our starutp @Curagami we've been fascinated with the idea of "enterprise crowdfunding". This idea fascinates us because:

* Crowdfunding content is highly social.

* Social Shares - Content is supported by entrepreneurs social net.
* Crazy Guy / Girl In Basement - content is buzz worthy.

Ignition Deck's wordpress plugin means its easy to add crowdfunding to your site. Yes, you give up the "featured" aspect of having your campaign promoted by a big gun like Kickstarter or IndieGoGo, but you gain control and the SEO juice comes to YOU and YOUR SITE not them.

Ethan Mollic's Dynamics of Crowdfunding study showed what we expected:

* Most campaigns get funded by entrepreneurs own network.

* Most campaigns JUST MAKE their funding goals.
* Campaigns that have 25% in first days are 80% likely to meet their ASK. * Even small crowdfunding sites have high PageRank.

That last bullet is because crowdfunding sites benefit from the Facebook effect - create the environment and have everyone else provide the content and links. If most campaigns are funded by YOU anyway using a pluggin like IgnitionDeck may make sense.

Where it REALLY makes sense is at the enterprise level. Our Curagami customer Moon-Audio.com can create a "board" asking for new headphone, headphone amp and audio gear ideas from their Ambassadors and other visitors.  

IgnitionDeck looks like a winner. We plan to investigate further and report back on http://www.Curagami.com . Thanks to Mark Foulkrod at Atlantic BT in Raleigh for the share. 

more...
Scooped by Martin (Marty) Smith
Scoop.it!

Why Slideshare ROCKS Content Marketing and SEO [for Startups]

Why Slideshare ROCKS Content Marketing and SEO [for Startups] | Startup Revolution | Scoop.it

Slideshare may be the most powerful content marketing tool around. Few realize its power so your Internet marketing team's Slideshare use could be disruptive.

Martin (Marty) Smith's insight:

Slideshare Is Content Marketing For Startups
If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS. I've met with many startups and they are all overwhelmed and under-contented.

The last thing any of these geniuses think about is creating online communication to define their passion. They ALL create presentations and maybe, just maybe, taking an extra 10 minutes to load those presentations up to Slideshare may kill the proverbial two birds with a single stone.

Sharing your slides on Slideshare isn't as robust as I would like Startups to attack content marketing, but it beats NOTHING. AND I'm betting most will find it easy to accomplish save for one issue - protecting secrets.

Here's the thing. What you are doing isn't as secret as you think (by half) and the more feedback you get the sooner the better your chances of success. If something feels uniquely yours remove it from your presentation or mask it. If you are smart enough to create a cool app or the next generation SaaS tool then you can figure a way to get your content on Slideshare. Right?

Here is a link to Storyteling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo

Here is link to the piece about how Slideshare rocks content marketing:
http://martinmartysmith.com/why-slideshare-rocks-content-marketing-and-seo/

more...
John van den Brink's comment, July 2, 2013 2:49 PM
Great post Martin!
DebarghyaSir's comment, July 3, 2013 12:46 AM
Really appreciate your informative post. I am going to use it.
Christos Margetis's curator insight, July 6, 2013 6:03 AM

If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS.

Scooped by Martin (Marty) Smith
Scoop.it!

Shyp | The Best Shipping In The World [Because THEY do it for YOU] Packs NYC

Shyp | The Best Shipping In The World [Because THEY do it for YOU] Packs NYC | Startup Revolution | Scoop.it

Shyp is the easiest way to ship anything. The mobile app provides an easy on demand shipping experience. Shyp is transforming how you send items by replacing the traditional hassles with a delightful experience.

Marty Note
Imagine a "Shipping Hero" coming to your place and handling your holiday shipping FOR YOU. What would that be worth? Shyp is betting its worth a lot and I agree.

I used to run a distribution business with Janet McKean called Found Objects. This time of year we were hunkered down shipping wholesale orders for the holidays. I've probably packed and shippped over 10,000 packages and it SUCKED.

Shipping is also a GAME played by giants on a field you can hardly understand or imagine. Shyp packs your package and secure the most secure and cheapest way to ship. DONE, where do I sign? Shyp launched in NYC and it may be a bit before they head to Raleigh / Durham. When they are here I'm there since the "joy" of shipping wore off long ago.

Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.