Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Why are small to medium sized businesses continuing to put money in ValPak and yellow pages? Habit, time and buying those traditional and no dying means of advertising a local business are EASY. Digital marketing is anything BUT easy and that should be a clarion call to Startups. 
No comment yet.
Sign up to comment
|
BizHive To The Rescue
This article should make startups sit up and take notice. This article won't be a surprise to Dave Walker and the team at BizHive.com, a startup dedicated to "normalizing" online marketing so things like email marketing, social media and digital coupons are easy for SMBs to buy.
Startups Take Note
Other startups take note. SMBs continue to put money into dead or dying ideas such as ValPak and Yellow Pages out of habit and because of past results. Many were burned by GroupOn Ads (see my post for New Media Leaders on Why Groupon Doesn't Work: http://newmedialeaders.com/getting-it-right/why-groupon-doesnt-work-380/