Hell Is Other People? Not So Much If Your Startup Wants To WIN Online | Startup Revolution | Scoop.it

Why OPx Secret To Web Marketing Success
I'm writing on top of a great post by Stone Temple's Eric Enge (Scooped here http://sco.lt/6kep8r ) for http://www.curagami.com right now for a Monday publication.

For #startups finding ways to use or partner with scaled people, brands and companies is beyond critical. No one climbs Everest on their own.

This is why I'm writing about why Other People's ANYTHING (Network, Content, Audience, Money) is biggest secret to winning online for #startups, #brands or companies.

Impossible to BUILD an audience with so much NOISE out there, but you can CO-OPT one.

Look for my @Curagami post on Monday about OPx and read Eric's great post about how to CO-OPT an audience. Marty