Are We Too Excited By Excitement?  via @Curagami | Startup Revolution | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

  • Social media + mobile = powerful community building tools combination.
  • Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.
  • Pre-sell community with an ASK, “What do you want to see”.
  • Use the web for support before, during and after event.