The number of new startups is rapidly increasing. According to the 2015 Kaufman Index, which measures startup activity, for the first time since 2010, the U.S. saw an upward trend in startup company activity.
While that’s great news for the overall economy, for new entrepreneurs it means more competition for media attention, investors, and customers.
One option for startups is to partner with a, more established company in order to have a greater sense of stability as the new company grows. But how do you get the attention of behemoth companies and convince them to join forces with you?