A BBC journalist asked me a few weeks ago to prove that we are a Mission Driven Startup. The question threw me at first, but on reflection I was able to give him a few examples
What is a Mission Driven Startup?
Customer driven businesses are increasingly common these days. Focussing on customers and putting customers at the heart of your business makes good business sense.
Mission driven startups go further. They have a cause, a wrong in the world they are passionate about resolving. This purpose motivates them beyond their own short term commercial success. They are grounded in not only creating a positive change for their customers but for the world.