Growth Hacking is all the rage and Growth Hackers are popping up everywhere. Most, however, are focused on bringing more users and customers in the front door, which is great.
The problem is that very often the customers and users you bring in don't stick around. They churn out. They don't renew. They cancel their subscriptions. Or they just stop using your product.
What if you could take Growth Hacking thinking - the mindset of leveraging psychology and technology to compel users and customers to take growth-oriented action within your product - and apply that to retaining customers?