Equity crowdfunding not only gives people access to one of the hottest asset classes — startups — but it does so by inserting an added level of transparency and interactivity. Sitting in the office or at home, an interested person with little experience investing in private companies can now identify, research, and invest in deals that were solely the purview of closed-door, clubby meetings. Equity crowdfunding enables people to crowdsource their investment ideas by piggybacking on what the top angel investors are doing with their money. By tracking and following their moves, new investors can build a diversified portfolio of high-quality startups.
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