Much of what I’ve learned during this multi-decade-long adventure I’m sharing openly as some simple “Startup Secrets” and Case Examples to frame discussion with the goal of helping entrepreneurs to avoid common pitfalls. Here are ten to get you going.
Startup Secret #1: Don’t be afraid to say “no” more than “yes.”
As a startup, you will be defined as much (or more) by what you say “No” to as what you say “Yes” to. Perhaps the single most important Startup Secret is to find your focal point.
Startup Secret #2: Recognize what is right “4U”
As you work to position your startup and develop your Value Proposition, focus on addressing what I like to call the 4Us:
-- > Is the problem Unworkable? Does your solution fix a broken business process where there are real, measureable consequences to inaction? Will someone get fired if the issue is not addressed?
-- > Is fixing the problem Unavoidable? For example, is it driven by a mandate with implications associated with governance or regulatory control?
-- > Is the problem Urgent? Is it one of the top three priorities for spend?
-- > Is the problem Underserved? Is there a conspicuous absence of valid solutions to the problem you’re looking to solve?
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Via iNeoMarketing, Luis Costa, Marc Kneepkens