Pitch it!
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Pitch it!
Startups, Entrepreneurs, be better informed before you 'Pitch it'!
Curated by Marc Kneepkens
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Suggested by Cat George

It's Not Them, It's You!

It's Not Them, It's You! | Pitch it! | Scoop.it
The next time you have a chance to step up and pitch to a crowd, expecting them to invest, remember these things.

How long will it be before entrepreneurs realize and start treating fundraising is a sales process, not as an inalienable right?

Last week I attended my umpteenth Angel group forum. Four formal pitches, six mini pitches, plus a few updates from the ecosystem. Not an uncommon pattern for a gathering by an Angel group.

The problem: nearly all of these presenters presented facts and figures. Slide after slide of the same-old, tired 10-slide set of details. Far too many details. Details no investor can remember today.

The problem: presentations, not stories. Slide after slide filled with bullets and text, which presenter after presenter turned to face rather than connecting with the audience. Rather than grabbing the audience’s hearts and making them feel the importance of the startup’s work.

The problem: nine presenters who presented from behind the lectern, fifteen feet from the nearest investors, rather than stepping up to look those investors in the eye, to begin the process of building trust, which is the core of any investment.

The problem: pitch after pitch that were crafted without regard to the fact that the day would be filled with other pitches. Pitch after pitch after pitch that failed to bring anything entertaining or interesting to stand out amongst the competition. Where in fundraising, the competition is EVERY OTHER company raising money.

Finally, the biggest problem of them all: far too many entrepreneurs who pitched without excitement and without passion. If the speaker is not excited, there is no chance anyone in the audience will get excited. What a waste of time and energy delivering a tired, boring, cookie-cutter business plan. Read more: click image or title.

Need funding?

Get your Free Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Standing out and being different is part of marketing. Every single detail of your business, or would-be business - such as a pitch to investors - has to be created from this point of view. Make it creative, tell a story, be different.

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Rescooped by Marc Kneepkens from Digital Storytelling

7 Secrets of Powerful Storytelling From One of America’s Most Insightful Actors | Video | TheBlaze.com

7 Secrets of Powerful Storytelling From One of America’s Most Insightful Actors | Video | TheBlaze.com | Pitch it! | Scoop.it

Tim Hartman is a man of many talents. The Pittsburgh, Pa.-based performer is a cartoonist, an actor and a seasoned narrator. And for over 40 years he’s been entertaining and inspiring the masses through the arts, appearing in local venues, on Broadway and in feature films.

Among his unique talents is the ability to masterfully convey a story — to draw audiences into the fray by capturing the essence of characters and the situations they face.

We asked Hartman to share his personal path into the entertainment world as well as some of his secrets for storytelling success.

His career began, he says, when he had an epiphany at age 11 or 12-years-old.

“[I was] telling a story about something that happened to me. Everybody was looking at me and I’m communicating something that’s making them all laugh,” he recalled. “And they’re laughing until they cry.”

It was this one moment — this telling of a simple story — that led Hartman to realize the gift he’s been given.

While many people may never act professionally or appear on-stage to convey a dramatic story, the skills Hartman has honed are helpful to anyone tasked with communicating a message.

From delivering a public speech to effectively addressing peers in the workplace, his advice is both beneficial and applicable. Hartman’s best tips, tricks and secrets to successful storytelling are below:

To read the full story with the 7 tips & tricks, click on the title of the article.

Get your Free Business Plan Template here:


Via José Carlos
Marc Kneepkens's insight:

Pitching your ideas to investors is telling a story. You need to get the attention and turn some heads. Hartman's tips are very useful, take a lookk and see what's in it for you. Standing up in front of a panel of investors, or a sitting at a boardroom table with a number of decision makers can be intimidatiing.

Karen Dietz's curator insight, November 5, 2013 11:11 AM

Here is a blog post with tips along with several videos where Tim Hartman shares his insights and tips on better storytelling.

I've poked around and so far so good. So I think you will benefit from these pieces. Especially if you are looking for online help with your business stories.

Let me know if you like these and if they are of value to you!

And thanks to fellow curator   and his curation Digital Storytelling for finding and sharing this.

This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Martin Riggs's curator insight, November 6, 2013 6:58 PM

read this article

Rescooped by Marc Kneepkens from Story and Narrative

To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Pitch it! | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.


On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.


"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."

Via Gregg Morris
Marc Kneepkens's insight:

Yet another article on telling stories to get your message across. Data  alone are not convincing enough, stories stick much better with our memories, and our understanding when someone is making a point.

Whether you're selling your Startup idea to a team of investors, or you're informing your prospect client about the benefits of your product, learn how to relate to them with real world examples. What is your product or service doing for them? What problem is your Startup solving?

Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.