Pitch it!
Follow
Find tag "marketing"
7.1K views | +0 today
Pitch it!
Startups, Entrepreneurs, be better informed before you 'Pitch it'!
Curated by Marc Kneepkens
Your new post is loading...
Your new post is loading...
Rescooped by Marc Kneepkens from Competitive Edge
Scoop.it!

Why startups need to focus on sales, not marketing by @foundersatwork - The Accelerators - WSJ

Why startups need to focus on sales, not marketing by @foundersatwork - The Accelerators - WSJ | Pitch it! | Scoop.it
JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn't be doing anything you'd use the term "marketing" to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is narrow and deep. At the marketing end it is broad and shallow. And for an early stage startup, narrow and deep is what you want -- not just in the way you appeal to users, but in the type of product you build...

To read the full article, click on the title or image.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km

more...
Marc Kneepkens's curator insight, June 4, 9:45 AM

Great article in the Wall Street Journal. What a Startup needs is nothing but proving that it can be successful, and what better way to do that than making that sales model work.

Rescooped by Marc Kneepkens from Startup Revolution
Scoop.it!

Content Marketing Shares For Startups - Trending on Curtti

Content Marketing Shares For Startups - Trending on Curtti | Pitch it! | Scoop.it

Content Marketing For Startups
Content marketing authority is something everyone wants yet few realize the fastest way to achieve what they want is to share, share, share. The 4 Sharing Tips:

* Give Expertise Away, but not 100% (find a way to create ROI too).

* Following Is Currency, So SPEND IT.
* Presence Makes you REAL.
* Trust in KARMA of the SHARE.

Post is trending on Curatti after going live on Tuesday. This "bean stalk" is an important content marketing one for startups to climb. Being a startup is solipsistic and self referential when it needs to be open kimono authentic and all about sharing. Share EVERYTHING.

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km





Via Martin (Marty) Smith
Marc Kneepkens's insight:

Some universal truths here: the more you share, the more you gain.

more...
Rescooped by Marc Kneepkens from Lean Content
Scoop.it!

Driving Revenue w/ Social, Content, Marketing Automation

Slides of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013. 



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km



Via Ally Greer
Marc Kneepkens's insight:

Great presentation.

How about using strategies like this to find funding? Creativity impresses investors.

more...
Neil Ferree's curator insight, October 3, 2013 10:23 AM

Content Marketing Automation and 10 Techniques You Should Know

theclairbyrd's curator insight, October 10, 2013 4:21 PM

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!

AlGonzalezinfo's curator insight, October 31, 2013 2:56 PM

Fantastic resource here.  The whole presentation is relevant but the Early Stage to Middle Stage to Late Stage is priceless!

Scooped by Marc Kneepkens
Scoop.it!

How Hungry Are Investors for Startups in Distress?

How Hungry Are Investors for Startups in Distress? | Pitch it! | Scoop.it
More VCs are circling cash-strapped ventures in search of bargains, a flurry of recent posts indicate


Last week, Andreessen Horowitz co-founder Ben Horowitz wrote in Fortune that in the current climate for raising venture capital, startup founders should swallow their pride and embrace the “down round.” That is, founders running out of cash may need to raise more capital at lower valuations than in previous fundraising rounds:

“Hoping that the fundraising climate will change before you die is a bad strategy because a dwindling cash balance will make it even more difficult to raise money than it already is, so even in a steady climate, your prospects will dim. You need to figure out how to stop the bleeding, as it is too late to prevent it from starting. Eating s— is horrible, but is far better than suicide.”

To read the full article, click on the title...


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

There are many aspects to funding your Startup. Working with a clear and focused strategy is imperative, and having the right people guiding you through the process is very helpful.


Check out www.Business-Funding-Insider.com for information and tools.

more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

5 Hot Opportunities for Start-ups

5 Hot Opportunities for Start-ups | Pitch it! | Scoop.it
Fresh numbers from Intuit shine a light on where consumers are spending the most--and where you might want to look for new business ideas.
Marc Kneepkens's insight:

Very interesting article, every Start Up should be aware of these trends and take advantage of them.


Your Free Business Plan Template? Get it here: https://growthink.infusionsoft.com/go/freebptemplate/gt4045/


more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

20 words and phrases that will doom your pitch

20 words and phrases that will doom your pitch | Pitch it! | Scoop.it
Use these 'cursed words,' and many reporters and bloggers will delete your email. So will your employees. Plus, civilization might end.
Marc Kneepkens's insight:

The same in business plans and investor presentations of any kind.


Some more good articles here: www.business-funding-insider.com

more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

Growthink Products for Capital Raising and Business Planning

Growthink Products for Capital Raising and Business Planning | Pitch it! | Scoop.it
Introduction and Review of Growthink Products to help you raise all the capital you need, and plan your business to grow into 8 figures, and exit profitably!
Marc Kneepkens's insight:

Reviewed and recommended by Business Funding Insisder

more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

3 Ideas Your Startup Can Steal From Warby Parker

3 Ideas Your Startup Can Steal From Warby Parker | Pitch it! | Scoop.it
By mapping Warb Parker’s success, you’ll find three sweeping, broad ideas your startup can steal and incorporate in its own business plan.

Every so often a company comes along and executes on a business plan so simple that it leaves thousands of would-be entrepreneurs on the sidelines asking one shared question, “Why didn’t I think of that?” Warby Parker, a stylish, high-end eyewear retailer, is one of those companies. Since 2010, the company has sold more than 500,000 pairs of glasses and become an inspiration for other aspiring businesses. 

How’d they do it in such a short amount of time? Their business’ plan was simple: offer a quality product that consumers feel good about buying, all at a price that wildly undercuts the competition. Now, that isn’t exactly a world-shattering idea. But what’s noteworthy, and what your business should pay attention to, is the way Warby Parker has succeeded in bringing its vision to life.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Startups are all about innovation, doing things differently. This one really nailed it. There are some great things to learn here.

more...
No comment yet.
Rescooped by Marc Kneepkens from Modern Marketer
Scoop.it!

The Importance of Market Research for Startups

The Importance of Market Research for Startups | Pitch it! | Scoop.it
There’s nothing new under the sun! If there’s one thing you take away from this post, please let it be that! I don’t care how innovative you think your idea is, there is a 99.9% likelihood that someone has thought of it before and tried to do something about it. The iPhone wasn’t the first smartphone and Facebook wasn’t the first social media site to ever exist.

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via The Fish Firm
Marc Kneepkens's insight:

Take a look at this link to discover Free Sources of Market Research: https://growthink.infusionsoft.com/go/research/gt4045/

It comes with a free directory of Top Investors. Another excellent Growthink product.

more...
Mark Solomons's curator insight, January 20, 6:44 PM

a good read year 12, jus as we are about to begin market research...

Rescooped by Marc Kneepkens from Internet Presence
Scoop.it!

Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Pitch it! | Scoop.it

Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.


There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.

Following are the reasons why social media is important for a business:

I. Advertising: A social media platform is the best place where a business can highlight its products and services. The social networking sites can become a free brochure – a storefront – where the business can make its profile look attractive, and post photos and videos of important events to attract potential customers.

Click on the title to read the full article.

Get your Free Business Plan Template here:

http://bit.ly/1aKy7km



Via Martin (Marty) Smith, Marc Kneepkens
more...
DMA Central's comment, September 19, 2013 10:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 10:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

Scooped by Marc Kneepkens
Scoop.it!

Real Business - Crowdfunding: what it's really all about

Real Business - Crowdfunding: what it's really all about | Pitch it! | Scoop.it
Crowdfunding has the potential to become a valuable source of business funding. Can the model break into mainstream finance?
Marc Kneepkens's insight:

Some interesting comments in this article. Making it real!


Basics for Crowdfunding: http://www.business-funding-insider.com/crowdfunding-startups.html

more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

Strategies: Tired of emails? Print is making a big comeback - Denver Business Journal

Strategies: Tired of emails? Print is making a big comeback - Denver Business Journal | Pitch it! | Scoop.it
Mark Twain once said, “The reports of my death are greatly exaggerated.” This...
Marc Kneepkens's insight:

After Facebook's retreat, this is more interesting news. The digital age has not completely taken over.


Want to get a real book about building your business, for free?

It's excellent, the title is 'Start at the End', by Dave Lavinsky from Growthink.

Here is the link: https://growthink.infusionsoft.com/go/book/gt4045/


Just pay for the shipping and it's yours (listed on Amazon.com for $15.61 + Shipping).


Here are a few endorsements for the book:


"As a business owner, I wish I had read this earlier in my career. Starting at the End makes so much sense, yet it’s difficult to do tactically without this book. This book makes your business plan and dream come to life. Read it, then do it." by Adam Shaivitz, Founder of 'Accelerate Performance Sales Consulting', and Author of 'Selling is Everyone's Business'.


"Absolutely AMAZING!!!!!!!! Book. This is about as good or rather as great as it gets in terms of business education in a book. I love the writing style and the info is quite practical and easy to transfer into your everyday management as a business owner. Don't usually take the time out to comment on products - but for this one I really had to give it full props. BTW - For all those reading - this is a voluntary comment that honestly would have been against my conscience if I did not give feedback. Especially as the book was free... Great Job!!!! by Erica S. (spontaneous post on Start at the End's timeline).


Cheers!

more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

Startup Professionals Musings: 5 Startup Concepts That are Not the Next Big Thing

Startup Professionals Musings: 5 Startup Concepts That are Not the Next Big Thing | Pitch it! | Scoop.it
Marc Kneepkens's insight:

I choose to spread this article, real innovation is what is needed.

Get some good advice on funding for startups here: www.Business-Funding-Insider.com


more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

Growthink Business Plan Template Review

Growthink Business Plan Template Review | Pitch it! | Scoop.it
Review of Growthink's Ultimate Business Plan Template by professional business plan reviewers
Marc Kneepkens's insight:

Get it done in 8 hours or less, while communicating the essentials that investors are looking for and that will make them respond.

more...
No comment yet.