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Five rules I learned from 7 years of coaching Launch Festival & TechCrunch50

Five rules I learned from 7 years of coaching Launch Festival & TechCrunch50 | Pitch it! | Scoop.it

I’ve been coaching companies like Yammer, Dropbox, SpaceMonkey, Brilliant.org and Mint for the past seven years for the LAUNCH Festival and previously TechCrunch50 (RIP!).

Over 350 startups have been on the stage, including the 40 who will join us on Feb 24-26th at this year’s LAUNCH Festival. Our event has grown from 400 folks packed into the Palace hotel to 9,000+ at the Design Center Concourse.

9,000 people, wow. Might even hit 10,000!

In this time I’ve defined five things about what makes for a great presentation at a conference:

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Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

These tips are real practical examples. Take a good look.

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Actionable Metrics - Say Hello to Cohort Analysis

Actionable Metrics - Say Hello to Cohort Analysis | Pitch it! | Scoop.it

First, what is an actionable metric?

An actionable metric is one that ties specific and repeatable actions to observed results.

The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next.

In my last post, I highlighted the importance of thinking in terms of Pivots versus Optimizations before product/market fit.

Pivots are characterized by maximizing learning while Optimizations are characterized by maximizing efficiency.

This distinction carries over to metrics too. As we’ll see some metrics matter more than others depending on the stage of the company but more importantly, it’s how these metrics are measured that make them actionable versus not. I’ll share my 3 rules to actionable metrics, derived from Lean Startup principles, and specifically focus on what metrics I measure and how I measure them.

To read the full article, click on the title.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Good practical metrics are necessary when building a product/service for a startup, or a company launching a new product. This is good information.

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