Before Avanoo arrived at 500, they were making about $2,000 a month selling self-help videos. But after a spell of stardom on Reddit, their social marketing channels had pretty much dried up. As cofounder Daniel Jacobs put it, “you can only do so many #1 posts before the Reddit people want to throw pitchforks at you.”
They had a plan to move from consumer to B2B and pivot from self-help into ongoing employee education for large corporations, but they were having trouble starting conversations with the execs they needed to reach. That’s when Jacobs and his cofounder got accepted to Batch 12. Less than six months later, Avanoo was an enterprise company worth $15M.
Avanoo’s success wasn’t about changing anything about their product or their plan. It was about taking the success they had already achieved and compounding it through rapid iteration, pushing forward through every failure: Read more: click image or title.
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