Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
Like many technology entrepreneurs, I'm more comfortable with logic than storytelling. But entrepreneurs need to be able to tell an engaging story to attract capital and advice from investors.
The gap between many entrepreneurs' weak storytelling skills and the high demand for that ability is so often seen that one venture-capital firm, Greylock Partners, hired Elisa Schreiber, a marketing partner to help the firm's entrepreneurs to tell their stories more effectively.
As she wrote in Fortune, "I work closely with entrepreneurs to help them shape their company’s communications strategies. No matter the sector, I have found that the organizations who effectively tell their stories are the ones who can recruit the top talent, acquire long-term customers, and build brands that endure." Read more: click image or title.
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Via Karen Dietz, THE *OFFICIAL ANDREASCY*