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12-Step Guide for Social Media Marketing Success

12-Step Guide for Social Media Marketing Success | Startup entrepreneur | Scoop.it
An infographic from Social Media Marketo outlines 12 crucial steps your business can take to set up for success.
Via malek, Jeff Domansky
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Jeff Domansky's curator insight, October 6, 10:38 AM

12 steps to more effective social media.

Jeff Domansky's curator insight, October 6, 10:39 AM

12 steps to more effective social media.

AcrobaticDesigns's curator insight, October 7, 7:01 AM
cool step by step for SMM
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Facebook Chat Bots: The Future of Self-Service?

Facebook Chat Bots: The Future of Self-Service? | Startup entrepreneur | Scoop.it
Facebook chat bots seek to enable customer self-service with its advanced intelligence capabilities.

Via Vocalcom, Harald Henn, Fred Zimny
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Vocalcom's curator insight, April 27, 4:10 AM

Facebook is determined to take customer service to the next level. The company recently revealed its Businesses for Messenger platform, highlighting the perks of its popular messaging app for customer engagement. Now, Facebook has announced it is granting businesses access to its API to further develop one feature of its Messenger platform: chat bots.

Roberto Nocera's curator insight, April 28, 3:28 AM

Are bots new apps ? #box #cxm

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Top 10 Design Thinking FAQs

Top 10 Design Thinking FAQs | Startup entrepreneur | Scoop.it
Design thinking and Sliced Bread go back about 14 years. But, for the last five, I’ve been teaching design thinking at the Stanford d.school and more recently, in the Computer Science department. T...

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MONICA LOPEZ SIEBEN's curator insight, February 5, 2:12 AM

La "mentalidad de diseño" no es una actividad espontánea. También sigue un proceso para aumentar las probailidades de dar respuestas creativas a los problemas.

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Roberto Verganti: The Innovative Power of Criticism

Roberto Verganti: The Innovative Power of Criticism | Startup entrepreneur | Scoop.it

The business world is awash in ideas for new products, services, and business models. Thanks to powerful ideation approaches such as design thinking and crowdsourcing, it has become incredibly easy and relatively inexpensive for companies to obtain a vast number of novel concepts, from both insiders and outsiders such as customers, designers, and scientists. Yet many organizations still struggle to identify and capture big opportunities. A division head at a global consumer electronics corporation recently told me, “We have a mass of ideas, but honestly, we don’t know what to do with them. While we’ve tried to explore some unusual avenues, we’ve ended up committing ourselves to ideas that are already familiar.” From what I have observed, his company is the rule rather than the exception.

Why is this the case? Clayton Christensen, of disruptive innovation fame, and W. Chan Kim and Renée Mauborgne


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How To Calculate & Increase Customer Lifetime Value

How To Calculate & Increase Customer Lifetime Value | Startup entrepreneur | Scoop.it
Do you know the real value of your customers?

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Competing for Customers, The Value of Customer Success (Customers in the Know )

Competing for Customers, The Value of Customer Success (Customers in the Know ) | Startup entrepreneur | Scoop.it
Blogs.Oracle.Com - Customers in the Know

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How to Create the Profile of Your Ideal B2B Customer

How to Create the Profile of Your Ideal B2B Customer | Startup entrepreneur | Scoop.it
Exclusive Content from the Book

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Switching Costs: 6 Ways To Lock Customers Into Your Ecosystem

Switching Costs: 6 Ways To Lock Customers Into Your Ecosystem | Startup entrepreneur | Scoop.it

A great product isn’t enough to bring a flock of customers to your door.
You must design a superior business model to attract and retain customers
into your ecosystem.


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Thorsten Strauss's curator insight, September 24, 2015 7:52 AM

best practice: business model design

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The Six Strategies Companies Can Take to Lead the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business

The Six Strategies Companies Can Take to Lead the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business | Startup entrepreneur | Scoop.it
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The Creator's Code: 6 essential skills of extraordinary entrepreneurs

The Creator's Code: 6 essential skills of extraordinary entrepreneurs | Startup entrepreneur | Scoop.it
The Creator's Code: 6 essential skills of extraordinary entrepreneurs

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Ian Harris's curator insight, April 29, 2015 11:42 PM

Sounds like a worthwhile read!

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Map Your Business Model Network

Map Your Business Model Network | Startup entrepreneur | Scoop.it
In a previous post we described fourteen ways to apply the Business Model
Canvas. In this post we elaborate on the idea of using the Canvas to better
understand external parties (such as customers, competitors, and partners).
By better understanding their businesses you'll come to know their
motivations for working with you or against you and you'll understand their
possibilities and constraints.

Via Fred Zimny
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Ian Harris's curator insight, April 4, 2015 9:05 PM

This is an interesting notion! Preparing a Business model for each of the parties to the Business model Canvas.

Oliver Durrer's curator insight, April 27, 2015 1:16 PM

Illustrations and guidance from Strategyzer on how to use the Business Model Canvas to map your network of external parties.

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One Size Doesn't Fit All Innovation - Innovation Excellence (blog)

One Size Doesn't Fit All Innovation - Innovation Excellence (blog) | Startup entrepreneur | Scoop.it
Recently, I was quite delighted to see my post Integrating Lean Startup and Design Thinking ranked #11 of the Top 100 Innovation Posts 2014 at Innovation Excellence.

Via A. Kosuke
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Birgitta Edberg's curator insight, March 29, 2015 3:15 PM

Integrating Lean Startup and Design Thinking next step.

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A guide to find the right co-founder + bonus podcast | Spikelab.org

A guide to find the right co-founder + bonus podcast | Spikelab.org | Startup entrepreneur | Scoop.it
What to watch out for when looking for a co-founder and building a team that can get stuff done

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Is Customer Success the same thing as Customer Support? 

Is Customer Success the same thing as Customer Support?  | Startup entrepreneur | Scoop.it
There’s a common misconception that Customer Success is just a more advanced version of Customer Support for SaaS companies. The core logic looks something like this: When customers aren’t happy, you throw Support at them until they’re happy. Happy customers = successful customers = renewals. Ergo, Support orgs that drive happiness = Customer Success orgs.... Read More

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How to Apply Lean Marketing to Your Content Based Business

How to Apply Lean Marketing to Your Content Based Business | Startup entrepreneur | Scoop.it
Almost every entrepreneur has made this mistake... They spend months or even years building a product or a feature they ...

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'Platforms' Are Great; 'Network Effects' Are Better

'Platforms' Are Great; 'Network Effects' Are Better | Startup entrepreneur | Scoop.it
IT Sloan School's 'Initiative on the Digital Economy' recently published my research paper "Rethinking Networks: Exploring Strategies for Making Users More Valuable" that argues for the primacy of "network effects" over "platforms" for generating innovation, sustainable growth and competitive advantage.

 IDE Community Manager Paula Klein was kind enough to interview me about this work  and I'd like to share the result:
 

Via Fred Zimny
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What’s your TRUE customer lifetime value (LTV)? – DCF provides the answer

What’s your TRUE customer lifetime value (LTV)?  – DCF provides the answer | Startup entrepreneur | Scoop.it
Overview The old formula that everyone uses for customer lifetime value (LTV)) –average gross profit per customer divided by churn – ceases to work
Spiros's insight:
They clearly realized the that old formula of Average Gross Profit per Account divided by Churn did not work in their situation. This article and the attached spreadsheet hopefully addresses that question.
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5 Business Online Courses to Boost your Startup

5 Business Online Courses to Boost your Startup | Startup entrepreneur | Scoop.it

This article will help you to avoid some big mistakes and boost your startup more efficiently with these 5 business online courses.

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The great unbundling of marketing is here

The great unbundling of marketing is here | Startup entrepreneur | Scoop.it
Brands are changing their tactics. They don’t learn anything in depth; they optimize for speed instead. Here’s the kicker. Millennials don’t know anything anymore, except where to find what they need when they need it. Google did that to us, and it’s now happening to marketing, too. The process of learning something is too slow, and while you’ve been doing it, the rules of the game will have changed again. It’s just not worth it.

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ukituki's curator insight, October 4, 2015 4:01 PM

Companies are focusing on APIs and on preserving brand identity. 



There are two subtle consequences to this new scenario: a) best-in-class companies staying independent and keeping the focus on a very specific customer will add further value to that customer (and to the ecosystem as a whole) by connecting with other best-in-class companies via API, allowing information to seamlessly flow across the marketing funnel, and b) even when consolidation happens and best-in-class companies are bought, it will be a consolidation more similar to what happens in the media/entertainment industry, since every best-in-class company is now (and will be more and more) a small brand.

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How to Choose the Right UX Metrics for Your Product

How to Choose the Right UX Metrics for Your Product | Startup entrepreneur | Scoop.it
Choosing the right UX metrics for your product can be a tough challenge. The HEART framework by Google can help you proceed with confidence.

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Online Personas: Optimizing the e-Commerce Experience

Online Personas: Optimizing the e-Commerce Experience | Startup entrepreneur | Scoop.it

Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more difficult to achieve.



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ukituki's curator insight, June 19, 2015 5:19 PM

Our web psychologist, Dr. Liraz Margalit, used ClickTale to analyze the behavior of thousands of site visitors. She identified Six Online Personality Types, each with its own Digital Body Language. By identifying your online customers’ psychological motivations you can proactively assist them with the decision making process, and optimize the conversion.

Romain MAZUIR's curator insight, June 26, 2015 3:30 AM

Online Personas: Optimizing the e-Commerce Experience #H2MWP

EZIA's curator insight, July 8, 2015 1:09 PM

You need to identify your customers - stop being a blind seller.

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Get More Traffic With Super-Targeted Blog Promotion

Get More Traffic With Super-Targeted Blog Promotion | Startup entrepreneur | Scoop.it
What do you do after hitting publish on a blog post?

If you’re anything like me you probably schedule an update to Twitter, Google+, Facebook and LinkedIn using the headline and a shortened link.

Job done. Promotion scheduled, people will flock.

But it didn’t take me long to realise that this strategy was fundamentally flawed. The only shares on my blog posts were my own and I wasn’t seeing any significant lift in traffic.

Was my content that bad that no one wanted to read it?

Via Ivo Nový
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Lean Startup for Agile Product Management

New version of my Lean Startup for Agile Producy Management talk - first delivered at ACE! Krakow 2015. Hand-drawn slides by yours trully :) - a video of this …
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Stanford Webinar - Apply Design Thinking in Your Work

Transform the way you think about innovation and how to go to market with new ideas. Design Thinking is a widely recognized practice you can use to integrate design, technology and business...

Via A. Kosuke, Fred Zimny
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Customer Experience in the Internet of Things

Customer Experience in the Internet of Things | Startup entrepreneur | Scoop.it

Via Evelyn Weiss, Fred Zimny
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Olivier Renaudin's curator insight, March 9, 2015 4:44 AM

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.

Romain MAZUIR's curator insight, March 9, 2015 4:35 PM

Customer Experience in the Internet of Things #H2MWP

Birgitta Edberg's curator insight, March 29, 2015 3:16 PM

Always easier to understand Customers Experience in infographic.