The business world is awash in ideas for new products, services, and business models. Thanks to powerful ideation approaches such as design thinking and crowdsourcing, it has become incredibly easy and relatively inexpensive for companies to obtain a vast number of novel concepts, from both insiders and outsiders such as customers, designers, and scientists. Yet many organizations still struggle to identify and capture big opportunities. A division head at a global consumer electronics corporation recently told me, “We have a mass of ideas, but honestly, we don’t know what to do with them. While we’ve tried to explore some unusual avenues, we’ve ended up committing ourselves to ideas that are already familiar.” From what I have observed, his company is the rule rather than the exception.
Why is this the case? Clayton Christensen, of disruptive innovation fame, and W. Chan Kim and Renée Mauborgne
In a previous post we described fourteen ways to apply the Business Model Canvas. In this post we elaborate on the idea of using the Canvas to better understand external parties (such as customers, competitors, and partners). By better understanding their businesses you'll come to know their motivations for working with you or against you and you'll understand their possibilities and constraints.
There’s a common misconception that Customer Success is just a more advanced version of Customer Support for SaaS companies. The core logic looks something like this: When customers aren’t happy, you throw Support at them until they’re happy. Happy customers = successful customers = renewals. Ergo, Support orgs that drive happiness = Customer Success orgs.... Read More
IT Sloan School's 'Initiative on the Digital Economy' recently published my research paper "Rethinking Networks: Exploring Strategies for Making Users More Valuable" that argues for the primacy of "network effects" over "platforms" for generating innovation, sustainable growth and competitive advantage.
IDE Community Manager Paula Klein was kind enough to interview me about this work and I'd like to share the result:
Overview The old formula that everyone uses for customer lifetime value (LTV)) –average gross profit per customer divided by churn – ceases to work
They clearly realized the that old formula of Average Gross Profit per Account divided by Churn did not work in their situation. This article and the attached spreadsheet hopefully addresses that question.
Brands are changing their tactics. They don’t learn anything in depth; they optimize for speed instead. Here’s the kicker. Millennials don’t know anything anymore, except where to find what they need when they need it. Google did that to us, and it’s now happening to marketing, too. The process of learning something is too slow, and while you’ve been doing it, the rules of the game will have changed again. It’s just not worth it.
Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more difficult to achieve.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.