"What's Alexa?" - "I don't know. Hey, what's Alexa?" ..."No clue, bro." ..."Alright, I'm looking it up right now.... Oh wow, ok. They call themselves 'The Web Information Company' - an Amazon company, and we definitely need to get on how our website and blog is ranking with them! SEO is the name of the game."
George Deeb is the Managing Partner at Chicago-based Red Rocket Ventures, a startup consulting and financial advisory firm based in Chicago. You can follow George on Twitter at @georgedeeb and @RedRocketVC.
There are a lot of variables to go into calculating a fair equity split a startup team. These key factors must consider each employee’s role(s) within the company, the compensation they receive for their work, the people investing in the company, and the people behind the idea of the company. Let’s tackle each of these points below.