From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to annoy.
For example, ask anyone, "What annoys you about technology?" You'll undoubtedly get a quick answer. Ask the same person why they find such things annoying, and the answer will not be as clear. Slow Internet connections, repetitive Facebook ads, auto-correct, a portable thumb-drive's inability to plug in the first try... these things annoy us, but why?
If we are going to be effective at our jobs, we need to figure out how to increase our chances of converting a sale while minimizing the level of annoyance we inflict in an era of countless digital distractions and information overload.
Accordingly, marketers should understand the fundamental causes of annoyance.
The NextWomen article by The two Australian founders of Trinket Women, Genevieve Murphy and Kate Barry on angel investment.
A chance event led Genevieve Murphy and Kate Barry to be approached by high profile angel investor William Reeve. The two Founders of Trinkets tell The NextWomen what impact he has had on their business and share their 7 tips for those seeking an angel investor.
Our first encounter with William Reeve stems from a great story about being in the right place at the right time. I was attending a free marketing week put on by Start Up Britain and during questions they encouraged the audience to state their name and company as the entire week was being streamed online. On the last day, I asked a question and a business friend of Williams was watching and went on to Google Trinkets. Discovering it was a subscription based business, she forwarded it to William and he got in contact with us.
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