Startup
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Ussha Rao
Scoop.it!

You Are Annoying Your Customers. Do You Know Why

You Are Annoying Your Customers. Do You Know Why | Startup | Scoop.it
Ussha Rao's insight:

From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to annoy.

For example, ask anyone, "What annoys you about technology?" You'll undoubtedly get a quick answer. Ask the same person why they find such things annoying, and the answer will not be as clear. Slow Internet connections, repetitive Facebook ads, auto-correct, a portable thumb-drive's inability to plug in the first try... these things annoy us, but why?

If we are going to be effective at our jobs, we need to figure out how to increase our chances of converting a sale while minimizing the level of annoyance we inflict in an era of countless digital distractions and information overload.

Accordingly, marketers should understand the fundamental causes of annoyance.

 

more...
No comment yet.
Rescooped by Ussha Rao from VISIONARY ENTREPRENEUR
Scoop.it!

Startup hiring isn’t just about qualifications, it’s about finding cultural fits

Startup hiring isn’t just about qualifications, it’s about finding cultural fits | Startup | Scoop.it
Running your own startup is a challenge that never ends and as time goes on and the company scales, bringing in employees is one of the inevitable tasks that not only founders, but ...

Via Kenneth Lillard
more...
No comment yet.
Rescooped by Ussha Rao from Angel Investors Funding
Scoop.it!

Startup Diaries: 7 Tips for Seeking Angel Investment | The Next Women - Business Magazine

Startup Diaries: 7 Tips for Seeking Angel Investment | The Next Women - Business Magazine | Startup | Scoop.it
The NextWomen article by The two Australian founders of Trinket Women, Genevieve Murphy and Kate Barry on angel investment.

A chance event led Genevieve Murphy and Kate Barry to be approached by high profile angel investor William Reeve. The two Founders of Trinkets tell The NextWomen what impact he has had on their business and share their 7 tips for those seeking an angel investor. 

Our first encounter with William Reeve stems from a great story about being in the right place at the right time. I was attending a free marketing week put on by Start Up Britain and during questions they encouraged the audience to state their name and company as the entire week was being streamed online. On the last day, I asked a question and a business friend of Williams was watching and went on to Google Trinkets. Discovering it was a subscription based business, she forwarded it to William and he got in contact with us. 

To read the full article, click on the title.



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km

 

Angel Investing Formula: this video explains how to find and reach the right investor:

https://growthink.infusionsoft.com/go/fundingformula/gt4045/



Via Marc Kneepkens
more...
Marc Kneepkens's curator insight, October 27, 2013 6:11 PM

Excellent example of connecting with an Angel Investor, with a full description of how to deal with the whole process and what to look out for. Great tips too.

Rescooped by Ussha Rao from Empowering Women Entrepreneurs
Scoop.it!

How To Effectively Use LinkedIn For Your Events And To Grow Your Business

Hello! Hope you all having a great week so far! Today's guest is an incredible LinkedIn expert! She is known internationally as the "LinkedIn Expert" and spe...

Via Sandra Brevett
more...
No comment yet.