Startup - Marketing and Growth
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Marketing Hourglass – Beyond The Funnel

Marketing Hourglass – Beyond The Funnel | Startup - Marketing and Growth | Scoop.it
The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers from first contact with a product...
Jim Brown's insight:

Half way down the page - interestign take on stages of marketing 

 

Pre Purchase 

1. Demand Gneratgion - Awareness, Knowledge, Interest , then 

2. Conversion - Consideration, Intent, Purchase

Post Purchase

3. Realtionship Management - Activation, Repeat, Interest 

4. Propagation - Loyalty, Referral, Advocacy

 

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12 Different SaaSy Pricing Strategies

12 Different SaaSy Pricing Strategies | Startup - Marketing and Growth | Scoop.it
From the broader strokes of comparative value pricing to best practice pricing display (ending with a 9, or $39 instead of $40), we’ll take a look at what’s working for distinguished and unique SaaS companies.
Jim Brown's insight:

Interesting review and examples of SaaS pricing 

 

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