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The New World of Work: It Takes a Very Different Management Mindset

The New World of Work: It Takes a Very Different Management Mindset | startUP | Scoop.it
Take a minute and look around you. Gone is your corner office; you’re now sitting between the intern who started last week and your client who works from your office on Fridays. Look down …

Via John Lasschuit ®™
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John Lasschuit ®™'s curator insight, August 1, 2013 2:33 PM

A new workforce an new way of working

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A Simple Rule to Manage Your Marketing: Stop Thinking it's “Just Marketing” - Business 2 Community

A Simple Rule to Manage Your Marketing: Stop Thinking it's “Just Marketing” - Business 2 Community | startUP | Scoop.it
A Simple Rule to Manage Your Marketing: Stop Thinking it's “Just Marketing” Business 2 Community Seth Godin wrote a post recently that talks about the very real issue faced by businesses today looking to do marketing.
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Teaching Entrepreneurship as a way to tackle yo...

Teaching Entrepreneurship as a way to tackle yo... | startUP | Scoop.it
Entrepreneurship is not your average subject, in my opinion it’s the single most exciting topic you can ever encounter! For one, you don’t just learn about Entrepreneurship like you would with most...
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Rescooped by Alberto Contardo-Sfeir from itsyourbiz
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The Lean Entrepreneur

The Lean Entrepreneur | startUP | Scoop.it
This is an amazing book! It challenges your thinking at every point.   It is a book that causes you to evaluate everything you thought as true in terms of business.

Via Skip Boykin
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Dan Ariely: Why we think it's OK to cheat and steal (sometimes)

http://www.ted.com Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Cle...
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Rescooped by Alberto Contardo-Sfeir from Entrepreneurship, Innovation
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Social Sentiment Study: People “Love” Uber –but Not Taxis | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Social Sentiment Study: People “Love” Uber –but Not Taxis | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | startUP | Scoop.it

Via Marylene Delbourg-Delphis
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Lean startups and 4-hour bodies: How Eric Ries and Tim Ferriss tell stories on the web

Lean startups and 4-hour bodies: How Eric Ries and Tim Ferriss tell stories on the web | startUP | Scoop.it
If you want to highlight a product, build a landing page. If you're an internet marketing guru, make a squeeze page. But if you want to start on online movement -- and maybe sell a few books, speak...
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Bootstrapping Your Startup to Scalability and Profitability | YoungEntrepreneur.com

Bootstrapping Your Startup to Scalability and Profitability | YoungEntrepreneur.com | startUP | Scoop.it
When you first start your small business, chances are, especially if you are bootstrapping, you're focused on getting started, and getting through the (Bootstrapping Your #Startup to Scalability & Profitability
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Amazon won’t revive the economy

Amazon won’t revive the economy | startUP | Scoop.it
The president is promoting a business model that puts everything we want just a click away -- except for good jobs (Amazon - Obama promoting a business model that won't revive the economy, doesn't give good jobs -
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Burn Your Business Plan

burn yourbusiness planhow to design, test,and pivot yourbusiness model@business_design#bmgen (If you are interested in improving your business model. Get rid of it!
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'Minimum viable product' can't just be cheaper; it has to be smarter

'Minimum viable product' can't just be cheaper; it has to be smarter | startUP | Scoop.it
A minimum viable product (MVP) is not always a smaller, cheaper version of your final product. Defining the goal for a MVP can save you tons of time, money and grief. (Start-up success=What does the customer really want?
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Leaders! Imagine work where we reconcile profits with quality of life and job satisfaction

Leaders! Imagine work where we reconcile profits with quality of life and job satisfaction | startUP | Scoop.it
Hitendra Wadhwa teaches current and future executives how to breathe. He believes that self-regulation can achieve what market regulation cannot—great business leadership.

Via Denise Michelle Starrett
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Denise Michelle Starrett's curator insight, July 11, 2013 8:15 PM

The mind-set, values, NEW Paradigms for 21st Century!

 

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Alex Osterwalder - From Business Plan to Business Model

Alex Osterwalder giving a lecture about business models at Summer of Startups 2011.
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5 Tested Conversion Design Tactics You Should Put to Work. Right Now. - Unbounce

5 Tested Conversion Design Tactics You Should Put to Work. Right Now. - Unbounce | startUP | Scoop.it
You think your design decisions are helping your page convert, right? These 5 case studies show you what to do and more importantly, what NOT to do.

 

Digest...

 

That’s why today we’re going to take a look at even more ways to get your design right for high conversions, and all of it is going to be backed with research so you know you’re following sound advice, not just fly-by-night anecdotal evidence.

1. Image Sliders / Carousels Suck, Don’t Use Them

2. The Importance of ‘Closure’ in Online Sales

One sneaky way to improve your onboarding process, and with it your customer retention rates, is to alter your post-sales process to focus on maximum consumer satisfaction. An easy way to do this: recognize that human beings have a natural inclination to seek closure.

3. Summaries Matter on Your Company Blog

Your startup is utilizing the power of content marketing to spur growth on a bootstrapped budget, right? On your company blog, you should know that this study revealed having summaries instead of full blog posts will actually get people to read more of your conten

4. Get Smart with Fitt’s Law

In essence, Fitt’s law is all about understanding the visual hierarchy in human-computer interaction. For instance, you know that it’s common for good interfaces to group items together when they are related, as it makes them easier to use. It would also make sense to give more ‘weight’ (via size or color differences) to REALLY important buttons that get used a lot.

5. The Use of ‘Useless’ Prices

If you’ve followed my work you’ve definitely seen me mention this video by Dan Ariely on useless price points: Many have asked me though, what’s the practical application of this? One answer is found in the ‘classic’ tactic of showing previous prices before the sales drop—while seemingly useless (customers won’t be paying those prices), it helps consumers make decisions when evaluating the product.


Via marketingIO
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marketingIO's curator insight, May 22, 2013 9:48 AM

Here's what different about Unbounce's posts: they're supported by studies and science. You really must click through to read the details in order to properly implement the recommendations.


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Dan Ariely: What makes us feel good about our work? | Video on TED.com

What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose.
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