One useful thing that Business Insider honcho Henry Blodget has done is make somewhat public "how much websites make." The answers may surprise you, and here, i (Online Journalism "A Bad Business So Far," Say Slideshow Manufacturers
Yesterday we saw a lot of attempts at humor from tech companies, with varying degrees of success..... It’s something that’s been pretty darn successful. So far, Vooza’s clients have included email newsletter startup MailChimp, app analytics platform Tapstream, branding firm Eat My Words and others. The companies pay to have their brand worked into a segment written by Vooza’s writers and featuring its cast of characters — the video then goes out to Vooza’s own audience, and can also be used by the company in any way they wish. It’s a business model that can be classified as branded content or sponsored product placement, but Ruby says that he thinks of it more as “a throwback to the old school TV advertising model when the stars of a show would do the ads, like Johnny and Ed schilling for Alpo.”...
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