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Autopilot Raises $10M Series B Round To Expand Its Marketing Automation Platform | TechCrunch

Autopilot Raises $10M Series B Round To Expand Its Marketing Automation Platform | TechCrunch | Adtech | Scoop.it
Autopilot, the marketing automation platform formerly known as Bislr, today announced that it has raised a $10 million Series B funding round led by Rembrandt..
Antonio Kaplan's insight:

Marketing automation platform :)

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Facebook Audience Network Mobile Ad Network Launches At f8 | TechCrunch

Facebook Audience Network Mobile Ad Network Launches At f8 | TechCrunch | Adtech | Scoop.it
Facebook today launched its mobile ad network called Facebook Audience Network so developers can make money without having to sell their own ads, do their own..
Antonio Kaplan's insight:

Facebook joins the mobile RTB space.

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How small brands can beat the big boys at online video

How small brands can beat the big boys at online video | Adtech | Scoop.it
Antonio Kaplan's insight:

Branded content doesnt have to be branded. It simply needs to elicit an emotion, thew stronger the more memorable. Something CPC advertising will never be able to track and measure.

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Three Decision Points on Programmatic Media Buying

Three Decision Points on Programmatic Media Buying | Adtech | Scoop.it
ADOTAS — Many brands and agencies are wrestling with decisions about programmatic media buying: whether to do it, what to ...
Antonio Kaplan's insight:

When to go programmatic and when to go direct...

Why not shift to programmatic direct?

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With RTB Booming, AppNexus Makes A Play For Direct Dollars Too

With RTB Booming, AppNexus Makes A Play For Direct Dollars Too | Adtech | Scoop.it
AppNexus is introducing new technology aimed at simplifying the direct digital ad buy.
Antonio Kaplan's insight:

A new player getting into the automated direct ad space.

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There’s More To Programmatic Direct Than You Think: Reserved Vs. Unreserved

There’s More To Programmatic Direct Than You Think: Reserved Vs. Unreserved | Adtech | Scoop.it
Antonio Kaplan's insight:

Programmatic direct highlighting reserved vs unreserved.

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How Three Targeting Tools Can Drive Mobile RTB Adoption

How Three Targeting Tools Can Drive Mobile RTB Adoption | Adtech | Scoop.it
Antonio Kaplan's insight:

Mobile targeting is more than just geo. Its all about Context.

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4 Questions with iSocket's Jalichandra - Advertising - BizReport

4 Questions with iSocket's Jalichandra - Advertising - BizReport | Adtech | Scoop.it
Programmatic is fast becoming a favorite for online ad buyers. The layer of automation in creating and serving ads and the guaranteed pricing are big pluses for brands with an eye on their ad investment. But which programmatic area is right for your business? One expert offers his thoughts.
Antonio Kaplan's insight:

Great explanation on sorting through the buzz words of the ad tech industry.

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Appsfire Launches ‘Brichter-San’, A Native Pull-To-Refresh Ad Unit | TechCrunch

Advertising tech company Appsfire is rolling out a new ad unit again! This time, it's called Brichter-San, and it's all about taking advantage of the load..
Antonio Kaplan's insight:

New mobile ad format looks interesting. I can't see this getting a decent eCPM long-term unless the creatives take advantage of the format. 

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For Six Flags, Video Is The TV Buy

For Six Flags, Video Is The TV Buy | Adtech | Scoop.it
Antonio Kaplan's insight:

More and more 'cross-screen' (or digital or multiplatform) will converge with TV in ad spend until the inevitable happens. The line between TV and digital will boil done to targeting, reach and guaranteed vs RTB.

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NBCU Could Sell Some TV Ad Time In Private Ad Exchange This Upfront

NBCU Could Sell Some TV Ad Time In Private Ad Exchange This Upfront | Adtech | Scoop.it
NBC Universal's ad sales chief said that the company is prepared to sell some TV ad inventory in this year's upfront via Web-like "private exchanges" using software and data.
Antonio Kaplan's insight:

Nice to see TV is moving into the 21st century. Segregating TV ad sales from digital and automated is only going to be possible for so much longer as the lines between digital and traditional content distribution blurs. 

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Programmatic and RTB

Programmatic and RTB | Adtech | Scoop.it
Learn about current IAB initiatives in the Programmatic & RTB space and the opportunities for members to get involved.
Antonio Kaplan's insight:

iAB guidelines for Programmatic and RTB. Reserved vs unreserved.

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Kraft Exec: ‘Programmatic Is A Centerpiece For Us’

Kraft Exec: ‘Programmatic Is A Centerpiece For Us’ | Adtech | Scoop.it
Antonio Kaplan's insight:

DMP + programmatic direct ads should be a no brainer for brands like Kraft.

 

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