As small business owners, the mobile phone is one of our most important tools. So important, that we may forget that “anywhere and everywhere” is not our office. And as your business grows, it’s not just your own behavior with a cell phone you have to think about. You also have to make sure your employees exhibit professionalism, stay safe and present a positive public image of your business while using mobile devices. So, hit the pause button for a few minutes to review our 10 rules of mobile etiquette for small businesses:
1. Move 10 feet away if you must take a call. 2. Avoid checking that smartphone in meetings. 3. Return calls within 24 hours. 4. Know where NOT to talk. 5. Speak softly and carry a big stick. 6. Ditch that wild ringtone. 7. Avoid speaking about private matters in public places. 8. Plan ahead for good reception. 9. Keep your mind on your driving! 10. Secure your mobile device with a locking password.
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The most important skills set for the 21st century is creative problem-solving and critical thinking. Our world is changing fast and the traditional career paths of the 20th Century no longer guarantee lifetime employment or security. Entrepreneurs develop resilience to adapt to changing conditions. And the development of the Internet offers a new generation of graduates the unparalleled possibility of founding a new company with a low capital investment – creating the fabric of tomorrow’s economy.
That will only happen in Europe if our society embraces well-reasoned risk-taking, failure and entrepreneurship. To start down that path, we need to free a new generation of students from the notion that they should follow the dictates of their parents’ generation, for whom success meant working for a large company or in government. The company man and the bureaucrat are yesterday’s heros. Tomorrow’s are the inventors, innovators and entrepreneurs. It is those individuals who can carry the European economy out of its current crisis and into a brighter future.
Weinhagen Tire Co. in St. Paul needed to attract new customers. Owner Mike Weinhagen had tried traditional advertising -- fliers, coupons, direct mailings -- but it was more expensive and less effective than hed hoped.
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