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Storytelling in Selling-- Vanishing Skill: Making the Incredible Feel Credible... Power of Stories and Narratives in Selling

Storytelling in Selling-- Vanishing Skill: Making the Incredible Feel Credible... Power of Stories and Narratives in Selling | Start Up Strategy and Tactics | Scoop.it

There are three key skills that define a great salesperson: ability to ask great questions, ability to listen actively, and ability to tell great stories. According to Tom Searcy; you’ve probably spent a lot of time thinking about the first two; but– what do you know about storytelling? Stories have become increasingly important in the world of selling. They can be a powerful tool for getting the attention of prospective customers, because they’re memorable and allow you to easily differentiate yourself; they help people understand and connect with what you do.

 

According to Michael Bosworth; for most of 190,000 years that humans have been alive on this earth, they’ve learned their most important information, including; survival skills, culture, religion… through stories. The human brain, in fact, is wired specifically; so that stories, and storytelling, have a much stronger emotional impact than information that’s presented quantitatively or according to some other emotionless structure. Stories appeal immediately to the right side of the brain. As soon as somebody hears ‘once upon a time…’ or, ‘I’d like to tell you a story about the time…’ the listener relaxes and goes along for the ride. The connection during the story can remain between the two people long after the story is over, leaving the top sales reps with a connection that others can’t achieve.

 

Effective storytelling captures the hearts and minds of the target audience… and is a critical skill in the business world: At Nike, senior executives are called ‘corporate storytellers’. The 3M company banned bullet points and replaced them with writing ‘strategic narratives’. Procter & Gamble hired Hollywood directors to teach their executives storytelling techniques. Business schools have storytelling courses to their curriculum. According to Paul Smith; the difference in business success is storytelling… great leaders do it well… mediocre ones don’t. Here are few pointers:


Via Gregg Morris
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Rescooped by Ron Tester from Online-Communities
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Five Effective Ways to be Exclusive

Five Effective Ways to be Exclusive | Start Up Strategy and Tactics | Scoop.it
What's happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.

Everyone Can’t be a VIP

Even in our ultra-connected society, there is still room for exclusivity. In a good way. VIPs are actually Very Important People, as in, your most loyal customers and brand evangelists.

How many tweets or invites do you get via social media now that are obviously inviting everyone to become a VIP? Or to download something “exclusive” when you know it’s available to anyone with a computer and internet access?

Exclusivity can add value to your brand while directly targeting communication and perks to a select audience.


There’s an art to creating and being exclusive. Bryan Kramer shares these five points:

1) Give more than you get. People want to know what’s in it for them—basic human nature

If you’re offering something exclusive, be sure the perceived value outweighs the cost to the consumer

2) Make it special. Simply put, “exclusive” means there is no possibility of getting it elsewhere

 By targeting a particular segment for special perks or privileges—you can create your most loyal evangelists

3) Know what your VIPs need, then give it to them

The key to this is to 'Listen'

4) Create raving fans

Everyone that receives better than great customer service—the highest level possible—has the potential to become a raving fan

5) Give people bragging rights

Word of mouth is incredibly infectious and effective, and when you establish a special connection with your most loyal evangelists—and give them a brand experience worth talking about—then you’ve helped to create a desire to share their experience with everyone else

 

Key Takeaway: The amount of love you put into something is how much you’ll get back.

Remember: It’s the totality of the experience that makes someone value his or her true VIP status.

 

By Bryan Kramer. http://bit.ly/Pb48ql

Source. http://bit.ly/P7Td54


Via maxOz
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Wendy Michele Heilig's curator insight, December 13, 2012 5:03 PM

Customer service is paramount

Rescooped by Ron Tester from Social-Business-Marketing
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10 Wowing Social Media Statistics

10 Wowing Social Media Statistics | Start Up Strategy and Tactics | Scoop.it

Are you leveraging social media? While the social mediums aren’t entirely new anymore, opportunity for business are only just beginning to surface. Ongoing research and social media statistics are showing us that the way in which people are using social media to communicate and more importantly, make buying decisions is evolving.

This Infographic opens your eyes to some interesting facts about social media, with information from socialnomics.com.

 

By Arrae Creative. http://bit.ly/Q793cb

Source. http://bit.ly/QOI0VC


Via maxOz
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maxOz's comment, October 15, 2012 6:30 AM
Thanks so very much Alexander for sharing & support x
Rescooped by Ron Tester from SEO and Social Media Marketing
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Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing

Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing | Start Up Strategy and Tactics | Scoop.it

"Another way in which you as a content creator can dominate the search rankings with your content is to get more and more social shares.

 

 

 

A study by branded3 proved the connection between tweets to a particular URL and its ranking. Their results showed:

 

 

 

1) 50 tweets or less – Not sure how much, but URLs received benefit in rankings with 50 tweets or less, but those benefits declined after that.

 


2) 5,000 tweets – There’s a huge jump for a page that gets an average of 5,000 tweets. This would be content that goes viral on Mashable, BuzzFeed or Copyblogger.

 


3) 7,500 tweets – When a page gets 7,500 or more tweets, they can easily show up in the top five SERPs on Google".

 

 

 

Full Article Here: http://www.quicksprout.com/2012/09/17/author-rank-a-step-by-step-guide-to-dominating-search-with-content-marketing/


Via Antonino Militello
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Rescooped by Ron Tester from Just Story It Biz Storytelling
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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | Start Up Strategy and Tactics | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...

 

This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.

 

Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.

 

Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Ron Tester from Social-Business-Marketing
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7 Steps To A Brilliant B2B Marketing Plan

7 Steps To A Brilliant B2B Marketing Plan | Start Up Strategy and Tactics | Scoop.it
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great r. Marketing topic(s):Digital strategy development.

Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan.

Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

The results across different studies show that while many companies are delivering brilliant results,  many could do more.

 

By Dave Chaffey. http://bit.ly/LBVse2

Source. http://bit.ly/QVmv5q


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Vitor Martins's curator insight, November 25, 2013 1:59 PM

51% of businesses don´t have a strategy, do you?

Rescooped by Ron Tester from Basic Blog Tips
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7 Epic Free Traffic Tips I Used This Week From 7 Top Bloggers |

7 Epic Free Traffic Tips I Used This Week From 7 Top Bloggers | | Start Up Strategy and Tactics | Scoop.it

7.) Ileane Smith of BasicBlogTips.com shared a great simple yet effective Facebook tip. If you desire to get more Facebook traffic try this out. I’ve used it several times and it’s never failed me:

Post Images and Videos to Increase Facebook Edgerank

“We have all been told that the best way to increase engagement levels on Facebook is to post pictures and videos. When we do this, our followers are more likely to see the post and give it a like or add a comment.

Of course this makes sense because the visual stimulation draws people in and causes them to react, and when people see that there are a lot of likes on a post, they pay more attention and in turn they want go add a like or comment also.

The more likes and comments you get the more people see your post in their news feeds and so on. You get the picture right. If you spend a lot of time on Facebook, like I do you know exactly what I’m talking about.”


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Rescooped by Ron Tester from Story and Narrative
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Storytelling in Selling-- Vanishing Skill: Making the Incredible Feel Credible... Power of Stories and Narratives in Selling

Storytelling in Selling-- Vanishing Skill: Making the Incredible Feel Credible... Power of Stories and Narratives in Selling | Start Up Strategy and Tactics | Scoop.it

There are three key skills that define a great salesperson: ability to ask great questions, ability to listen actively, and ability to tell great stories. According to Tom Searcy; you’ve probably spent a lot of time thinking about the first two; but– what do you know about storytelling? Stories have become increasingly important in the world of selling. They can be a powerful tool for getting the attention of prospective customers, because they’re memorable and allow you to easily differentiate yourself; they help people understand and connect with what you do.

 

According to Michael Bosworth; for most of 190,000 years that humans have been alive on this earth, they’ve learned their most important information, including; survival skills, culture, religion… through stories. The human brain, in fact, is wired specifically; so that stories, and storytelling, have a much stronger emotional impact than information that’s presented quantitatively or according to some other emotionless structure. Stories appeal immediately to the right side of the brain. As soon as somebody hears ‘once upon a time…’ or, ‘I’d like to tell you a story about the time…’ the listener relaxes and goes along for the ride. The connection during the story can remain between the two people long after the story is over, leaving the top sales reps with a connection that others can’t achieve.

 

Effective storytelling captures the hearts and minds of the target audience… and is a critical skill in the business world: At Nike, senior executives are called ‘corporate storytellers’. The 3M company banned bullet points and replaced them with writing ‘strategic narratives’. Procter & Gamble hired Hollywood directors to teach their executives storytelling techniques. Business schools have storytelling courses to their curriculum. According to Paul Smith; the difference in business success is storytelling… great leaders do it well… mediocre ones don’t. Here are few pointers:


Via Gregg Morris
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Rescooped by Ron Tester from SEO and Social Media Marketing
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Rock Your SEO with Structured Social Sharing - #MozCon Presentation

Rock Your SEO with Structured Social Sharing - #MozCon Presentation | Start Up Strategy and Tactics | Scoop.it

During a MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter.

 

 

 

The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.

 

 

 

Read More: http://www.seomoz.org/blog/rock-your-seo-with-structured-social-sharing-mozcon-presentation


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